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Savanna Stephen

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NCC clarifies new opt-out registry rules for direct marketers

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By Nadine Mather, Tanya Chivaura, Savanna Stephen
| The Media Online Verified
Registry opt-outs override marketing consent: Consumers who register a pre-emptive block must not receive electronic direct marketing, even if they previously consented under POPIA, until the block is removed through the NCC Registry. Consumers can choose granular marketing preferences: The Registry supports both blanket opt-outs and tailored blocks by company, industry, communication channel, marketing purpose, or time period.
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