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Savyata Mishra on Muck Rack

Savyata Mishra

Verified
  • News Correspondent, Asia Markets, Reuters
  • Sector Specialist, U.S. Consumer and Retail, Reuters
Bangalore
As seen in: Reuters, MSN, MSN Australia, MSN Brasil, MSN Canada, MSN Ireland, MSN Money Canada, MSN Singapore, MSN UK, UOL, BrandEquity.com and
Sector Specialist, U.S. Consumer & Retail @Reuters Tips/gossips 📩: savyata.mishra@thomsonreuters.com
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Articles

For McDonald's and rivals, cheap deals no longer do the trick

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By Savyata Mishra Verified
| Fremont Tribune Verified
U.S. fast-food chains found that relying solely on discounts no longer drives traffic effectively as consumers seek more than just lower prices, emphasizing the importance of menu innovation and improved customer experience to attract value-conscious diners.
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For McDonald's and rivals, cheap deals no longer do the trick

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By Savyata Mishra Verified
| Dothan Eagle Verified
U.S. fast-food chains, including McDonald's, that spent the second quarter battling to pull in price-conscious diners discovered discounts alone were no longer enough to keep them coming back. kAm'2=F6 >62=D 2?5 AC@>@E:@?D 92G6 366? E96 :?5FDECJVD >@DE C6=:23=6 EC277:4 5C:G6C 7@C E96 A2DE EH@ J62CD 2D 4@?DF>6CD DBF66K65 3J :?7=2E:@?
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Taco Bell thrived as McDonald's struggled. The difference wasn't price

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By Savyata Mishra Verified, Waylon Cunningham
| USA Today Verified
Aug. 12, 2026, 4:02 p.m. ET U.S. fast-food chains including McDonald's MCD.N that spent the second quarter battling to pull in price-conscious diners discovered discounts alone were no longer enough to keep them coming back. Value meals and promotions have been the industry's most reliable traffic driver for the past two years as consumers squeezed by inflation sought cheaper meals.
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