You may have seen the letter to the editor last week about election coverage. The ink is barely dry on the filing paperwork, but we’re already being criticized for not covering the city elections, which are still more than six weeks away. In my experience, it’s a delicate balance of getting information out early enough but not too early that the voters have processed and forgotten the information well before Election Day.
We had a decent turnout last week for our “State of the Idaho Press-Tribune” address here at our office. About 15 to 20 people came to hear publisher Matt Davison give an update on where we are as a newspaper and as an industry. Matt and I also spent time addressing concerns and explaining why we’ve made some of the decisions we’ve made. It helped to address those concerns in the context of what Matt explained about our industry.
This summer, my family and I had the great pleasure of visiting five national parks in four states: Arches National Park in Utah, Mesa Verde National Park in Colorado, Carlsbad Caverns National Park in New Mexico and Petrified Forest and Grand Canyon national parks in Arizona. It was an enlightening experience to visit all five within a one-week span. By the end of it, I had an epiphany about Craters of the Moon National Monument. Each of these national parks has unique geologic features.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".