There is a growing disquiet around the developed world. After a decade of post-GFC prosperity (and 26 years of unbroken growth here in Australia), many people are working out that this new era isn't all it's cracked up to be. At least, not for them. There was a time when economic success - and failure - was reasonably broadly shared. The rising tide, as the aphorism would have it, lifted all boats.
We humans love round numbers. No one was excited when the four-minute-and-one-second mile barrier was broken. We don't celebrate a batsman who scores 99. And we're so attuned to them when we shop that retailers know $1.99 is far more likely to make us buy, compared to the nice, round – and mentally much higher – $2 mark. I don't claim to understand the evolutionary biology behind it, but my guess is that our brains find the short-cut of round numbers easier.
Last year was a shocker for insurance companies. A raft of large catastrophes took their toll on profits, with the usual "rainy day" reserves proving insufficient to meet the claims of policyholders. Shares, on the news, took a beating. Miners, on the other hand, had a great 2017 financial year. Prices were up, volumes were steady or higher, and that one-two punch sent profits (and share prices) soaring. So sell insurers and buy miners, right? Not so fast.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".