As I mentioned at the end of last week’s column, I originally planned to discuss the rules regarding targeting this week.However, a conversation I enjoyed over the weekend with one of our local high school football players has steered me in a different direction and out of the actual rule book for a week. Instead, I am going to delve a bit deeper into the philosophy of our work as officials.On Saturday, I found myself assigned to work four youth football games at Lehi High School.
And so, on one day, we had an unhinged and divisive rant by President Trump in Phoenix. Then, the next day in Reno, Nevada, a call for national unity and reconciliation. Multiple political personality disorder. Rhetorical schizophrenia.The gap between Trump extemporaneous and Trump scripted is canyon-like. The normal role of a speechwriter is to find, refine and elevate the voice of a leader.
First, a disclaimer.It's now approximately 90 minutes since the close of the 311 show Saturday night at USANA Amphitheatre, and there's a pretty good chance I am still experiencing a contact high.Not that such chemical enhancement should come as any surprise. After all, we are talking about a band that, as part of its set, played a tune titled "Who's Got the Herb?" to tremendous glee.Not that there's anything wrong with that. While I may not choose to partake, I'm not that naive, either.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".