Seb Joseph on Muck Rack

Seb Joseph

Verified
London
As seen in: Digiday, Business Insider, Flipboard, The Drum, NewsBreak, Sounds Profitable (Podcast), Marketing Week, PR Daily, Editor & Publisher, Glossy, Modern Retail and
executive editor of news @Digiday. Thinking of a master plan. Get me on seb@digiday.com
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Articles

‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species

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By Seb Joseph 
| Digiday
That’s the view of James Chandler, chief strategy officer at the Interactive Bureau of Advertising U.K., who sees the role as a means to an end — that end being a business where AI is so embedded it no longer needs a dedicated executive to champion it. Once that work is done, every function owns it. Nobody needs a dedicated champion anymore.
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In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second

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By Seb Joseph 
| Digiday
Content has never been easier to ignore. Most of it deserves to be. Marketers have known this for a while. What’s changed is now some of them are responding. They’re moving from posts to programming — or trying to earn more attention rather than buy most of it. SharkNinja, Gap, Mattel, LVMH, Arsenal Football Club are part of a growing cohort making deliberate bets on entertainment.
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Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

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By Seb Joseph 
| Digiday
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants. The latest is a deal with commerce media platform Skai, according to two sources with knowledge of it.
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