Ad agencies’ existential crisis isn’t subsiding anytime soon, as Lucozade Ribena Suntory becomes the latest advertiser to create its own ads. The soft-drink maker says its own in-house creative team won’t replace its agencies anytime soon, but it’s taking on much of what they used to do. LRS plans, creates and launches half of its U.K. ads using TED (tech, entertainment and design), the creative team it assembled last July.
Facebook may have openly distanced itself from live streaming prime-time sports. But soccer chiefs believe it’s only a matter of time before the social network will rival broadcasters for rights, and the world’s biggest sports will be watched regularly on Facebook as well as Amazon and Google. Facebook did, after all, attempt to get the digital rights to cricket’s Indian Premier League earlier this month. Meanwhile, Amazon is getting ready to live stream its first NFL game on Sept. 28.
The search for an “agency model” is a procrastinator’s dream come true, according to the latest installment of our Confessions series, in which we exchange anonymity for candor. This is the view of a senior agency executive who turned their back on one of the big holding groups due to concerns that those businesses are stuck in the past. Our conversation has been lightly edited. Why did you leave your job at the big holding group?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".