Skip To Main Content
Seb Joseph on Muck Rack

Seb Joseph

Verified
London
As seen in: Digiday, Business Insider, Flipboard, The Drum, NewsBreak, Sounds Profitable (Podcast), Marketing Week, PR Daily, Editor & Publisher, Glossy, Modern Retail and
executive editor of news @Digiday. Thinking of a master plan. Get me on seb@digiday.com
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Seb

Contact Seb, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’

|
By Seb Joseph Verified, Kimeko McCoy Verified
| Digiday Verified
By Seb Joseph and Kimeko McCoy  •  July 29, 2026  • Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI is driving the biggest cost savings, and, more pointedly, whether those savings are flowing back into client marketing budgets or leaking out elsewhere. Wren’s answer focused less on savings and more on cost.
Open in Who Shared Issue with article?

How AI costs are quietly reshaping principal media deals

|
By Seb Joseph Verified
| Digiday Verified
By Seb Joseph  •  July 27, 2026  • The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco renewal on a media account, they got an offer nobody put in front of them before. The holdco would eat the entire AI infrastructure bill provided 70% of the media budget ran through principal inventory. It wasn’t a clean swap. Service costs, discounts, and pricing terms were all folded into the same conversation.
Open in Who Shared Issue with article?

Future of Marketing Briefing: The case for and against the death of the big brand ad

|
By Seb Joseph Verified, Krystal Scanlon Verified
| Digiday Verified
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept. 14-18 in Miami. Use code MEMBER200. Prices go up Aug. 3, so lock in your rate before then.
Open in Who Shared Issue with article?
See all 1,629 licensed articles (2,850 Total)