In 2026, the world will witness a rare convergence of mega sporting events: the Winter Olympic and Paralympic Games, the FIFA World Cup, and the Youth Olympic Games. Billions will tune in, but sport’s real influence extends far beyond stadiums. It plays out in parks, oceans, schoolyards, and neighbourhoods—shaping how people move, connect, and stay healthy. The World Economic Forum projects that today’s sports economy, already valued at $2.3 trillion, will reach $8.8 trillion by 2050.