Seby Kallarakkal

Internal site search is the equivalent of someone walking into a physical store and asking for a product. The storekeeper would develop an understanding of what shoppers want based on these requests. In the digital world, Google Analytics can store all of these questions. In this post, I’ll address how to configure site search in Google Analytics to improve your ecommerce product selection. The first step is to capture site-search data in Google Analytics. We’ve addressed how to do this.

As a founder of a digital analytics company and an informal advisor to many founders and business owners, I am often asked: What data can I capture from my website? What questions should I ask my agency to make sure I get all the relevant information? Below are the 10 most common questions that I advise business owners to ask their agencies while building their website. I’ve also added a small paragraph below each question to explain why you need to ask that question.

Most Popular ( 1-4 of 8 ) Seby Kallarakkal, CEO, Nabler | Wednesday, 11 May 2016, 06:28 IST Headquartered in New York, Nabler is an expert in Digital Analytics Operations, capable of empowering clients to make better marketing decisions by leveraging data and technology. The Size Problem To set the context, let's contrast the digital world and physical world from a data perspective.