First off, #MeToo. It is startling, when you get down to it, how few women don’t have a story to contribute to this current debate. The levels of abuse and harassment vary widely, of course, but it is still all-too common for women all around the world to feel intimidated or unsafe. The naysayers (I’m looking at you, Catherine Deneuve) can protest all they like, but this is a simple truth.
“The world is changing; completely, radically and very fast,” Mauro Porcini, chief design officer of PepsiCo tells me when we meet in Dubai. That’s partly why his job even exists. It is only in recent years that corporations have begun to recognise the increasingly fundamental role that design can play in business strategy – in the case of PepsiCo, the company behind such behemoths as Pepsi, Lay’s, Cheetos, 7Up and Lipton, the CDO role was created in 2012.
It’s hard not to roll out the clichés. The shoulders are broad; the eyes piercing; the voice deep and sonorous. It would be churlish not to acknowledge, straight off the bat, that Chris Hemsworth is absurdly handsome. The point, however, is that he manages to claw his way back from pure caricature by being altogether rather likeable. We are talking about fashion, so I ask him who the most stylish person he knows is. He pauses, takes a moment to consider. “My mate, actually, from high school,” he says.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".