Shannon Willoby on Muck Rack

Shannon Willoby

(She/Her)
Phoenix
As seen in: Medium, Yahoo Life, Business 2 Community, Elite Daily, Angi Solution Center, Chewy, Redbook, petMD, PR Daily, Ragan and
Covers:  Marketing, SaaS, B2B, ecommerce, retail, small business, lifestyle, pet, travel, hospitality, and entertainment
Freelance writer and editor specializing in B2B SaaS, tech, and lifestyle content. Bylines in @Semrush, @Backlinko, @Chewy, @PetMD, + more.
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7 Powerful Semrush Free Account Features (We Tested It)

7 Powerful Semrush Free Account Features (We Tested It)

backlinko.com — Learn how to unlock the full potential of Semrush's free account features - from keyword research to competitor analysis, with zero cost.
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How to Start a Blog: A Step-by-Step 12-Month Action Plan

How to Start a Blog: A Step-by-Step 12-Month Action Plan

backlinko.com — Learn how to start a successful blog with our detailed 12-month action plan. From planning and setup to content creation, we'll guide you step by step.
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Organic Traffic: What It Is & How to Increase It (6 Ways)

Organic Traffic: What It Is & How to Increase It (6 Ways)

backlinko.com — Organic traffic brings high-intent visitors to your site - without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
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7 Best Website Traffic Analysis Tools (2025 Guide)

7 Best Website Traffic Analysis Tools (2025 Guide)

trafficthinktank.com — Discover the benefits of website traffic analysis. Find the best free and paid tools to analyze website traffic.
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Why Do Cats Meow? Here's What Your Kitty Might Be Saying

Why Do Cats Meow? Here's What Your Kitty Might Be Saying

Chewy — Why do cats meow? What are they trying to tell us? Learn the reasons for cat meowing with help from veterinarians.
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Why Do Cats Loaf?

Why Do Cats Loaf?

petMD — Find out what cat loafing looks like and what the common feline behavior means with help from veterinarians.
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10 of the Cleanest Dog Breeds

10 of the Cleanest Dog Breeds

petMD — All dogs can be messy, but some are less smelly and shed less than others. Here are some of the cleanest dog breeds you can bring home.
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25 Creative Ways to Find New Content Ideas

25 Creative Ways to Find New Content Ideas

backlinko.com — 25 easy ways to find LOTS of new content topic ideas, including tools and strategies.
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Kid-Friendly Haunted Historical Attractions, From Ghost Towns to Graveyards

Kid-Friendly Haunted Historical Attractions, From Ghost Towns to Graveyards

Family Vacationist — Perfect for Halloween, these haunted destinations are guaranteed to thrill everyone in the family.
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The Best and Worst Super Bowl Halftime Shows of All Time

The Best and Worst Super Bowl Halftime Shows of All Time

Redbook — From the undeniably iconic to the unexplainably weird, we’re taking a look back at the most memorable Super Bowl halftime shows of all time.
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How to Sync Christmas Lights to Music: 9 Steps to Wow the Neighborhood

How to Sync Christmas Lights to Music: 9 Steps to Wow the Neighborhood

Angi — Ready for a very merry holiday season? Learn how to make a Christmas light show sync to music for a choreographed display that lights up the whole block.
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8 Halloween Marketing Ideas Any Business Owner Can Do

8 Halloween Marketing Ideas Any Business Owner Can Do

woobox.com — If your seasonal marketing strategy overlooks October, you could be making a frightfully big mistake.
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10 Dubai Food Influencers Your Restaurant Should Follow

10 Dubai Food Influencers Your Restaurant Should Follow

SevenRooms — Choosing the right content creator for your restaurant is essential for successful influencer marketing. Learn 10 top food influencers in Dubai to help make your decision.
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Why Do Cats Get the Zoomies?

Why Do Cats Get the Zoomies?

petMD — Why do cats get the zoomies, and what does a cat zoomie mean? Learn about this normal behavior.
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10 Big Cat Breeds

10 Big Cat Breeds

petMD — Big cat breeds need extra care paid to their weight and joints. Here's what to know about the big domestic cat breeds.
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10 Fat Cat Breeds That Can Easily Become Overweight

10 Fat Cat Breeds That Can Easily Become Overweight

petMD — While all cats are at risk of obesity, some breeds are better known for being overweight. Here are some of the fattest cat breeds.
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12 Best Cat Breeds for Kids

12 Best Cat Breeds for Kids

petMD — The best cats for kids are playful and easygoing. Here are some of the best cat breeds for children.
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How to Find and Target Your Social Media Audience

How to Find and Target Your Social Media Audience

semrush.com — Learn how to identify and target your social media audience to get your campaigns seen by the right people.
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How to Find & Use Secondary Keywords to Boost Your SEO Traffic

How to Find & Use Secondary Keywords to Boost Your SEO Traffic

semrush.com — Secondary keywords are terms related to the primary query a page targets, such as synonyms and subtopics.
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Topic Clusters for SEO: What They Are & How to Create Them

Topic Clusters for SEO: What They Are & How to Create Them

semrush.com — SEO topic clusters are groups of webpages used to establish authority around a particular subject.
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How to Promote Your YouTube Channel: 25 Best Marketing Tactics

How to Promote Your YouTube Channel: 25 Best Marketing Tactics

semrush.com — Get more video views and clicks by optimizing your content. Here's how to promote your YouTube channel.
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11 Tips to Improve Your Google Maps SEO

11 Tips to Improve Your Google Maps SEO

semrush.com — Google Maps SEO can help improve your local search rankings and traffic. Here are 11 tactics to do it.
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Keyword Traffic Analysis: A Beginner's Guide to Checking Traffic

Keyword Traffic Analysis: A Beginner's Guide to Checking Traffic

semrush.com — Learn how to do keyword traffic analysis to discover how users find your site and which keywords drive traffic.
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