Shara Rutberg on Muck Rack

Shara Rutberg

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  • Freelance Content Marketing Writer, Freelance
As seen in: petMD, Supermarket News, New Hope Network, Delicious Living, MeetingsNet, Organic Produce Network, Momentum (NMSS)
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Articles

Sweet potatoes go viral, catapult from holiday specialty to everyday staple

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By Shara Rutberg 
| Organic Produce Network
See how retailers can take advantage of shifting shopper behavior, creating new opportunities to expand the category beyond seasonal demand. Following viral recipes, the sweet potato has become more desirable outside of the holidays. At a Glance The Hot Honey Cottage Cheese Sweet Potato Bowl viral recipe boosted sweet potatoes beyond infrequent holiday purchases. Bako Sweet provides QR codes on their packaging for recipes customers can use.
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Zero Foodprint drives regenerative farming via consumers' donations

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By Shara Rutberg 
| New Hope Network
Learn how nonprofit Zero Foodprint funds regenerative farming through small donations—including those generated from Expo West registrations. Anthony Myint, cofounder and executive director of Zero Foodprint, explains how the fundraising program supports regenerative farming. At a Glance Zero Foodprint funds soil health projects using “table-to-farm” model that allows consumers to support farmers.
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CPG Summit reimagines innovation: Why the future may look like the past

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By Shara Rutberg 
| New Hope Network
Jason Buechel, left, and Mark Bittman kicked off the CPG Innovation Summit at Natural Products Expo West 2026. At a Glance Consumers increasingly seek products with fewer ingredients and greater transparency about sourcing. Gen Z shoppers show willingness to pay more for items using climate friendly agriculture methods. Trust has become essential currency as brands must prove authenticity through actions over marketing.
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