Sharon Feldman

The legal industry is one of the most competitive when it comes to online marketing. With over 1 million lawyers practicing in the U.S., it’s incredibly difficult — and expensive — to stand out. But where should your law firm focus its efforts? Keep reading to learn which platforms prospective clients rely on to find and research lawyers, and how to optimize your online marketing for each.

MARKETING Potential clients have countless resources at their fingertips when evaluating and hiring a personal injury lawyer. From case results to review platforms, understanding which factors matter most to prospective clients can help your law firm market more effectively and stand out from the competition. A recent survey by iLawyer Marketing sought to identify key decision-making factors for consumers when hiring a personal injury lawyer.

In a time when Google is constantly changing, it’s more important than ever to have a good understanding of the SERP (Search Engine Results Pages). This is where potential customers will find your website, and ultimately decide whether to click on it or keep scrolling. iLawyer Marketing, an agency specializing in custom websites and SEO for lawyers, recently performed a click test study to better understand user behavior on the SERP.