#Columnist. #Writer. #Marketing consultant. Interests: #recruitment, #HR, marketing, #strategy, #branding, #positioning. Former PwC. 👍👍👍
Interview
Have you ever used a typewriter?
Nope. I wouldn't mind being given the chance though.
Who's your favorite fictional journalist?
Scoops McGee
What does it mean to be a journalist?
Uncovering trends, understanding issues, and articulating them in a way that helps other people understand the world better.
Why did you become a journalist?
I enjoy understanding and articulating trends that may not come to fruition until two or three years into the future.
What's the worst pitch you ever got?
Wall of text about an AI-powered cupboard.
Aside from your own, what's your favorite publication to read?
The Financial Times, The Wall Street Journal, and Harvard Business Review.
What's the most common misperception about your beat?
That depth of thinking and creativity doesn't matter.
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.