Shaz Memon
Marylebone
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Dental Marketer at Digimax • Bestselling Author: Instagram for Dentists • Philanthropist at @wellsonwheels • Forbes Columnist • IG: shaz.memon
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Articles by Shaz Memon
AI and dental SEO: what dental practices need to know
With more patients turning to AI tools, Shaz Memon explores why dental SEO and Google rankings are still essential for your visibility. Search is changing. With the rise of AI tools like ChatGPT, patients have new ways to explore dental information. While AI isn’t yet widely used to find local dental practices in the same way Google is, it’s playing a growing role in how people research treatment options.
What is the ROI from dental SEO?
Organic search versus paid advertising: Shaz Memon explores whether organic traffic via Google is the best way to attract the right patients. With numerous marketing channels available, understanding the true value of search engine optimisation (SEO) can help you make informed investment decisions. SEO not only delivers tangible financial returns, but also positions your practice as a credible choice for prospective patients.
Opinion | Ukraine response shows what real corporate social responsibility looks like
When corporate responsibility is used correctly it can be a tremendous force for good. However, too often in the past, it has been a cynical attempt to simply sell more products. By Shaz MemonContributor Sat., April 9, 2022timer4 min. read The Ukraine crisis has revealed just how powerful real corporate social responsibility can be. In a surprising, organic show of unity, everyone from the banking to entertainment sectors cracked down on their Russian operation, even if it came at their own expense.
Opinion | Ukraine response shows what real corporate social responsibility looks like
When corporate responsibility is used correctly it can be a tremendous force for good. However, too often in the past, it has been a cynical attempt to simply sell more products. By Shaz MemonContributor Sat., April 9, 2022timer4 min. read updateArticle was updated 3 hrs ago The Ukraine crisis has revealed just how powerful real corporate social responsibility can be.
Opinion | Ukraine response shows what real corporate social responsibility looks like
When corporate responsibility is used correctly it can be a tremendous force for good. However, too often in the past, it has been a cynical attempt to simply sell more products. By Shaz MemonContributor Sat., April 9, 2022timer4 min. read updateArticle was updated 16 hrs ago The Ukraine crisis has revealed just how powerful real corporate social responsibility can be.
Opinion | Ukraine response shows what real corporate social responsibility looks like
When corporate responsibility is used correctly it can be a tremendous force for good. However, too often in the past, it has been a cynical attempt to simply sell more products. By Shaz MemonContributor Sat., April 9, 2022timer4 min. read updateArticle was updated 2 days ago The Ukraine crisis has revealed just how powerful real corporate social responsibility can be.
Opinion | Ukraine response shows what real corporate social responsibility looks like
When corporate responsibility is used correctly it can be a tremendous force for good. However, too often in the past, it has been a cynical attempt to simply sell more products. By Shaz MemonContributor Sat., April 9, 2022timer4 min. read updateArticle was updated 3 days ago The Ukraine crisis has revealed just how powerful real corporate social responsibility can be.
Opinion | Ukraine response shows what real corporate social responsibility looks like
When corporate responsibility is used correctly it can be a tremendous force for good. However, too often in the past, it has been a cynical attempt to simply sell more products. By Shaz MemonContributor Sat., April 9, 2022timer4 min. read The Ukraine crisis has revealed just how powerful real corporate social responsibility can be. In a surprising, organic show of unity, everyone from the banking to entertainment sectors cracked down on their Russian operation, even if it came at their own expense.
Opinion | Ukraine response shows what real corporate social responsibility looks like
When corporate responsibility is used correctly it can be a tremendous force for good. However, too often in the past, it has been a cynical attempt to simply sell more products. By Shaz MemonContributor Sat., April 9, 2022timer4 min. read The Ukraine crisis has revealed just how powerful real corporate social responsibility can be. In a surprising, organic show of unity, everyone from the banking to entertainment sectors cracked down on their Russian operation, even if it came at their own expense.
Opinion | Google needs to clamp down on ‘bad review’ extortionists that are killing small businesses
As the vehicle for malicious reviews and scammers, writes Shaz Memon, online giant Google needs to take responsibility for the fake content served up that is crushing to small business owners By Shaz MemonContributor Sat., Feb. 26, 2022timer4 min. read COVID 19 created an economy of extremes. Google got 166 per cent richer over the course of the pandemic, while many small businesses were being financially battered and barely clinging to life. One bad Google review can break a small business.
Google needs to clamp down on ‘bad review’ extortionists that are killing small businesses
COVID 19 created an economy of extremes. Google got 166 per cent richer over the course of the pandemic, while many small businesses were being financially battered and barely clinging to life. One bad Google review can break a small business. The current trend of digital extortion, where scammers post bad reviews and demand payment for removal, is posing a serious danger for many businesses that rely on customer trust.
Google needs to clamp down on ‘bad review’ extortionists that are killing small businesses
Opinion As the vehicle for malicious reviews and scammers, writes Shaz Memon, online giant Google needs to take responsibility for the fake content served up that is crushing to small business owners Saturday, February 26, 2022 COVID 19 created an economy of extremes. Google got 166 per cent richer over the course of the pandemic, while many small businesses were being financially battered and barely clinging to life. One bad Google review can break a small business.
Google needs to clamp down on ‘bad review’ extortionists that are killing small businesses
Opinion As the vehicle for malicious reviews and scammers, writes Shaz Memon, online giant Google needs to take responsibility for the fake content served up that is crushing to small business owners Saturday, February 26, 2022 COVID 19 created an economy of extremes. Google got 166 per cent richer over the course of the pandemic, while many small businesses were being financially battered and barely clinging to life. One bad Google review can break a small business.
Google needs to clamp down on ‘bad review’ extortionists that are killing small businesses
COVID 19 created an economy of extremes. Google got 166 per cent richer over the course of the pandemic, while many small businesses were being financially battered and barely clinging to life.
Google needs to clamp down on ‘bad review’ extortionists that are killing small businesses
COVID 19 created an economy of extremes. Google got 166 per cent richer over the course of the pandemic, while many small businesses were being financially battered and barely clinging to life.
Google needs to clamp down on ‘bad review’ extortionists that are killing small businesses
COVID 19 created an economy of extremes. Google got 166 per cent richer over the course of the pandemic, while many small businesses were being financially battered and barely clinging to life.
Google needs to clamp down on ‘bad review’ extortionists that are killing small businesses
COVID 19 created an economy of extremes. Google got 166 per cent richer over the course of the pandemic, while many small businesses were being financially battered and barely clinging to life.
Opinion | Google needs to clamp down on ‘bad review’ extortionists that are killing small businesses
As the vehicle for malicious reviews and scammers, writes Shaz Memon, online giant Google needs to take responsibility for the fake content served up that is crushing to small business owners By Shaz MemonContributor Sat., Feb. 26, 2022timer4 min. read COVID 19 created an economy of extremes. Google got 166 per cent richer over the course of the pandemic, while many small businesses were being financially battered and barely clinging to life. One bad Google review can break a small business.
Sunak needs to resolve the COVID loans fraud issue, and quickly
With the Government expected to write off billions of pounds worth of the COVID bounce back loans, Shaz Memon writes that businesses have every right to be just as furious as Lord Agnew was when announcing his resignation. Business owners across the country are feeling let down by the government, and it has nothing to do with parties at Downing Street.
It’s time for politicians to ditch social media
Social media rewards performance over actual politics, and hinders productive and nuanced policy discourse. Our societies have become more polarised than ever and social media is at the root of the division. Instead of feeding the beast by focusing on virality, clout and catchy slogans, politicians need to be preoccupied with the deep questions and novel policies that will help us rebuild after the pandemic.
Council Post: How Businesses Can Stand Up To Sexism Online
Shaz Memon, Founder of Digimax Dental | The worlds highest rated Dental Marketing Agency | Charity: Wells on Wheels | Best-Selling Author getty I believe women and girls will never be safe from online harassment until social media changes. While I welcome sweeping and robust legislation like the U.K.’s Online Safety Bill, we also need a fundamental culture shift — a change in how we behave online.
British business has always been progressive, its tax should be as well
Rishi Sunak faces the challenge of protecting against recession whilst stimulating business. A fair, progressive tax system for businesses, just like we have for individuals, would do just that, writes Shaz Memon. At present, the more an individual earns, the more he or she contributes. Why not apply the same principle to businesses, including a tax-free allowance for small and new businesses? A progressive tax is the simple idea that the more you earn, the more you have to pay to the state.
Council Post: How To Raise An Army Of Marketers Without Buying Advertising
Shaz Memon, Founder of Digimax Dental | The worlds highest rated Dental Marketing Agency | Charity: Wells on Wheels | Best-Selling Author getty Companies spend vast sums of time and money trying to attract new customers. But what most fail to realize is that their most powerful marketing strategy is entirely free. After all, the best people to sell your products or services to new customers are the customers you already have. Typically, a person spends their money on the basis of a promise.
Rishi Sunak's dilemma: The High Street vs. Amazon
Chancellor Rishi Sunak enjoys historic approval ratings, but will his business reforms cause this to change? Small businesses need the help, argues Shaz Memon It is time to make Amazon pay their fair share, whilst allowing smaller businesses (who unlike their larger competitors, by and large pay full UK corporation tax) to transition online without any additional barriers. Collective punishment is not the solution. Rishi Sunak has an unenviable job.
In 2021 will we realise how endangered our global water supply is?
* Any views expressed in this opinion piece are those of the author and not of Thomson Reuters Foundation. In 2020, climate change activism was very much in vogue - but water is not always a part of the conversation Shaz Memon is founder of Wells on Wheels, a charity operating in impoverished rural communities in India. 2020 was the year of an unprecedented worldwide water crisis. Yet amidst a global pandemic, no-one seemed to notice.
The Power Of Purchase Beacons In Website Design
Shaz Memon is Founder of Digimax Dental | A Top Dental Marketing Agency | His Charity: Wells on Wheels | Best-Selling Author getty Given the stunning increases in the availability of online material and the number of websites to choose from, designing sites that stand out and make potential customers want to stay has become a critically important competence for those wanting to succeed in business.
Africa: Opinion - Only a Generic, Not-for-Profit Covid-19 Vaccine Can Protect the World's Poorest
Rich nations will snap up the initial COVID-19 vaccines. We should look to India's generic vaccine as a model to help the poorest Moderna's announcement this week that they are close to developing a COVID-19 vaccine that can be stored at 2 to 8 degrees Celsius (rather than Pfizer's which must be kept at -70 degrees) was particularly significant in the developing world.
Only a generic COVID-19 vaccine can protect the world's poorest
* Any views expressed in this opinion piece are those of the author and not of Thomson Reuters Foundation. Rich nations will snap up the initial COVID-19 vaccines.
How Big Tech can help insulate the economy through the pandemic downturn
Big Tech's reputation has deservedly taken a beating in recent years, but there is one way to restore some respect, and it makes business sense. Big Tech - Google, Facebook and Amazon in particular - has had a serious image problem for several years. Whether it has been spreading misinformation, undermining democracies, or paying minimal or no tax, Big Tech has a lot to answer for.
The 'Power Of 9' Model: Attracting The Clients You Want On Instagram
Founder of Digimax Dental | World's Highest Rated Dental Marketing Agency | Founder of Charity Wells on Wheels | Best-Selling Author Getty Instagram has more than 1 billion accounts active every month, and it reports 90% of those accounts follow at least one business account. The "Power of 9" model, my Instagram business marketing model, is tied to the power of effective instant Instagram marketing for businesses.
Are your men dentally fit?
Are your men dentally fit? Published: 02/09/2019 How do you market dentistry to your male patients? Shaz Memon considers your moves Author: Shaz Memon The following article is restricted for Dental Nursing subscribers only. Please sign in to access the full article. If you have any queries or require more information, Dental Nursing’s friendly customer services team is on hand to help. Call 01722 716997 or email subscriptions@markallengroup.com.
Are your vendors HIPAA compliant? Find out before it’s too late
By Brad Spannbauer Senior Director of Product Management, j2Global Organizations operating within dentistry and the health-care industry more generally face constant regulatory pressure at the federal and state levels. The Health Insurance Portability and Accountability Act (HIPAA), for example, sets rules relating to the safeguarding of protected health information (PHI) that significantly impact the way organizations collect, store, and transmit their patients’ medical data.
10 ways to promote your practice
10 ways to promote your practice Published: 01/07/2019 Dental marketing expert Shaz Memon offers a checklist of savvy innovations that you and the rest of the team can use to market your services Author: Shaz Memon The following article is restricted for Dental Nursing subscribers only. Please sign in to access the full article. If you have any queries or require more information, Dental Nursing’s friendly customer services team is on hand to help.
Offering the personal touch in your dental practice
Brands, of course, thrive on consistent successes, and they monopolize on the effective marketing messages that promote these successes. Incongruously, digital businesses such as Amazon and Netflix have grown adept at personalizing this consumer experience at the touch of a button, which adds value and streamlines delivery to suit personal choices. Technology also drives dentistry. Digital advances have made dental treatments safer and faster while at the same time guaranteeing results.
Is online booking for dentists worth it?
In this age of cut-throat competition, it’s important for every business to upgrade itself to meet the changing needs of its customers. That, of course, includes dental practices.
Video really, really works
When dentists think about digital marketing, they often think about setting up a Facebook page, getting patients to like a Facebook page, or writing a blog. All of this is solid thinking, especially for those practices that are just dipping their toes in the water. But even if your digital marketing program is in its formative stages, video is likely to prove more effective than other digital marketing techniques. What follows is a case in point.
The 7 worst pieces of advice about marketing your dental practice on social media
Most people check Facebook, Instagram, or Twitter first thing in the morning, during work breaks, and before going to bed. That’s why social media marketing should be your focus. It will help with patient acquisition and retention, but only if it’s properly set up and leveraged with measurable goals that you can follow. Like wrong directions, bad advice can lead you off track. If you follow wrong guidance, you won’t attain the desired results and you’ll end up wasting valuable resources.
Keeping your head in the cloud
Project Management is a demanding vocation whose success depends on many variables, so bringing the most up-to-date technology to bear on its problems can only be a good thing. Cloud-based project management drastically simplifies complicated processes and procedures, and makes them accessible from one secure location, giving managers the ability to view live status and timeline updates, and manage tasks and clients – all from the same place.
‘Trust us, we’re a dental team’
‘Trust us, we’re a dental team’ Published: 01/11/2018 Shaz Memon suggests that reliability can be a great marketable commodity Author: Shaz Memon The following article is restricted for Dental Nursing subscribers only. Please sign in to access the full article. If you have any queries or require more information, Dental Nursing’s friendly customer services team is on hand to help. Call 01722 716997 or email subscriptions@markallengroup.com.
Are you - and your practice - socially responsible?
Are you – and your practice – socially responsible? Published: 01/10/2018 Did you know that some people choose to do business with only organisations that demonstrate a commitment to the community? Shaz Memon reports Author: Shaz Memon The following article is restricted for Dental Nursing subscribers only. Please sign in to access the full article. If you have any queries or require more information, Dental Nursing’s friendly customer services team is on hand to help.
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