As the Indian fashion industry completes almost three decades, the well-promoted “event” is now a top trend. The last couple of years indicate that most fashion celebrations are rather formulaic—brought together by a cast of sponsors with strategic interests, an “interesting” venue (like Bikaner House in Delhi or a film studio in Mumbai), a liquor partner, a creative concept and a public relations army to whip up the obligatory social media storm.
Ethically confusing, exploitative and often toxic—these damning words are the untold story of many male models in India. Some would shrug off these dark insinuations and call it a career dipped in the glistening gel of glamour, with exciting fashion shows at five-star hotels and beach resorts, bare- dare parties high on booze and buzz, the chance to hobnob with top designers and wear their clothes. Besides, of course, a renewable licence to dream about a Bollywood break.
If you read the ire-igniting New York Times article, ‘In India Fashion has become a Nationalist Cause’ (November 12) again and then once again, the piece, drafted around a blur of tweaked quotes, misinformation and agenda-led opinion impels you to first bring order to outrage. Overwrought sentiment striving to protect the sari as India’s most secular garment has shaped opinions on social media and is quite valid.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".