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Articles by Sheldon McBee
Capitalizing on the Shift in the Marketplace
Growing and maintaining membership dues sits at the top of the revenue food chain for health clubs. It’s common practice to either bundle or offer a la carte add-ons to membership tiers to drive ancillary revenue and improve the value of the membership. It’s well documented for a business to truly thrive, selling on price versus value can quickly turn into a spiraling rat race of underpricing competition with the risk of lower perceived value to prospective members.
The Value of E-Commerce
Mike Alpert, the COO of Smart Health Clubs, shares why it’s important to invest in e-commerce for your member experience and bottom line. If there was a way to achieve significant revenue growth month over month while lowering internal operating costs, would you be interested in trying it at your club? And if this was something your members were using already and did not require a learning curve or additional labor, would it be even more appealing to you?
Recognizing Opportunity and Lead Change
Sheldon McBee October 1, 2021 Sheldon McBee, the executive director of Universal Athletic Club, shares the importance of recognizing opportunity and leading change. We have all heard of the saying, “If it ain’t broke, don’t fix it.” We can describe this phrase with another one by saying the notion of, “This can make or break you.” Like many other industries, the world before COVID-19 was very different than it is today. We can predict the industry will operate differently as we progress onward.
Onboarding Members through Small Group Training (Thursday, February…
Onboarding Members through Small Group Training (Thursday, February 13) By maximizing small group training to engage new members, clubs can tip the scale towards improved new member retention. Upcoming webinar presented Thursday, February 13 at 11 a.m. ET. Sponsored by Club Automation + CSI Spectrum.
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