Shirley Williams on Muck Rack

Shirley Williams

Durban
As seen in: Medium, The Independent (UK), Daily Express, LSE Connect, Greensboro News & Record, The Valdosta Daily Times, The Free Lance-Star, Libsyn, Sampson Independent, South Africa Today and
publicist, marketer, workaholic, passionate about family, loves good sauvignon blanc wine and delicious food enjoyed with family and friends.
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Articles

The Business Equivalent of Holding a Fish

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By Shirley Williams
| shirleywilliams.co.za
I recently had a conversation with a friend. She’s 34, single, and has decided to dip her toe back into the dating world. Or, more specifically, the world of online dating. Naturally, I had questions. “What’s it actually like?” I asked. Her answer surprised me. “It feels incredibly superficial. You find yourself making assumptions about someone’s entire personality based on a few photographs and a one-line prompt. She said.
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Be Relevant, Not Just Visible

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By Shirley Williams
| shirleywilliams.co.za
We have reached the half way mark for 2026 and many business owners are working harder but seeing less return on their efforts. This can be frustrating. We ask, has the cost of living affected business. But it may be the way buyers are making decisions. Customers are inundated with information which results in them being fragmented across different platforms. To be heard and seen, businesses need to be relevant. This is where communication strategies may begin to lose their effectiveness.
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How Do You Stand Out When Everyone Is Telling the Same Story at the Same Time?

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By Shirley Williams
| shirleywilliams.co.za
There is something I genuinely enjoy about this time of year. As Youth Month unfolds and Mandela Day approaches, organisations across South Africa begin focusing on many of the same themes. Conversations around education, youth development, community upliftment, volunteerism, purpose and ubuntu become increasingly visible. Whether you’re reading the news, scrolling through LinkedIn or opening your inbox, you are likely to encounter dozens of campaigns centred around making a difference.
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