business, advertising, digital strategy, television, digital media, content strategy, media, mobile, innovation, business strategy, adtech, social media, breaking news, technology, branding, digital technology
Editor-in-Chief, Brandchannel.com, the Webby-award winning website about brands and marketing. Previously: 1st Community Editor, BusinessWeek; Travel Editor, TIME Asia, Hong Kong; Reporter/Writer, TIME & People, New York; Editor, Cable360.net, NYC; Producer/Writer, TVOntario, Toronto.
Brand News: 10 Things You Need to Know for Tuesday January 23 Bacardi buys tequila maker Patron in $5.1bn deal. Blockchain naming attracts SEC attention. Carrefour releases 2022 vision. Facebook invents new unit of time. Lush personalizes checkout experience in the UK. M&M’S taps actor Danny DeVito for Super Bowl spot. VIDEONetflix crosses the $100 billion market cap milestone. Switzerland tops U.S. News and World Report country ranking.
Amazon Go — its first checkout-free brick-and-mortar store — opens to the public today in Seattle. Pizza Hut will give away pizza if a touchdown is scored in less than 14 seconds at Super Bowl LII, where the Philadelphia Eagles will face the New England Patriots in Minneapolis, Minnesota, on Feb. 4 in a repeat of Super Bowl XXXIX.
ADT starts trading Friday on the New York Stock Exchange. IBM returns to growth after six years. Muji opens its first hotel, in China’s Shenzhen region. Nike names Dirk-Jan van Hemeren CMO as Walmart names Judith McKenna president and CEO of its international division. SAP study finds nearly 80% of consumers “would end brand relationship over unauthorized data usage.”Walmart trademarks ‘Wam! By Walmart’ and files to patent online perishables watermark ahead of grocery delivery push.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".