Shirley Brady

Brandchannel recently took a peek at Perrier’s risque business with burlesque artist Dita Von Teese. Now comes word from the U.K. of Volvo’s European launch of its S60 model — or as Volvo calls it, the Naughty S60. Volvo, trying to shake its image as a family-friendly brand, recently hosted underground parties in London, Paris, Milan, Berlin and Madrid.

The latest branding and marketing news and campaigns: Apple finally joins Twitter with Apple Support account and adds eBay, the UN and AT&T to growing list of supporters in FBI privacy fight. Barnes & Noble dials back on Nook while planning more physical stores. BMW invests in self-driving cars as the future of auto business. Costco raises US minimum wage for workers. Facebook hits 3 million advertisers and updates guideline while plugging Instagram ads.

The latest branding and marketing news, campaigns and other happenings: Volkswagen emissions fraud attracts US criminal probe and accusations of causing one million tonnes of pollution while shares start bouncing back and Wired removes sponsored content for VW diesel. Separately, former employees file a civil suit alleging automaker ignored torture in Brazil. Starbucks falls short on labor promises and introduces first new fall drink in four years with Toasted Graham Latte.