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Shreyas Kulkarni on Muck Rack

Shreyas Kulkarni

  • Principal Correspondent, Afaqs!
Mumbai
As seen in: Afaqs!, LinkedIn, Medium, The Times of India, arXiv, The Hindu, The Culture Trip, Amazon Science, Endovascular Today, PuneMirror, Theindustryoutlook
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Articles

Yeh jod kabhi tootega nahi: Pidilite celebrates Piyush Pandey in its annual report

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By Shreyas Kulkarni
| Afaqs!
An annual report is normally a document about financial performance, strategy, governance and the year gone by. By opening it with Piyush Pandey, Pidilite has effectively said: before we tell you about the company, we want to tell you about the person who helped make the company what it is. The cover of its 2025-26 annual report carries a black-and-white portrait of the late advertising veteran alongside the words “Yeh jod kabhi tootega nahi”.
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SPNI bets on familiar IPs, cricket, and regional India for festival gains

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By Shreyas Kulkarni
| Afaqs!
Sony Pictures Networks India (SPNI) is entering the festive season with a slate that brings together established television franchises, multitude of celebrities, regional programming, originals, and a sizeable sports portfolio, as the network looks to increase audience attention across television and digital. At the heart of the strategy is a familiar idea for the broadcaster: established IPs refreshed for changing viewing habits.
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Why Ambi Parameswaran revisited 'Nawab, Nudes, Noodles' after 10 years

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By Shreyas Kulkarni
| Afaqs!
A decade after Nawab, Nudes, Noodles: The Indian Century of Advertising first hit bookshelves, author Ambi Parameswaran is returning to the subject, not by rewriting history but by extending it. The 10th anniversary edition retains the original book intact while adding a new introduction and a fresh section that chronicles how Indian advertising evolved between 2015 and 2025. The update, Parameswaran says, was prompted not by publishers or market trends, but by readers.
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