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Shruti Thacker

As seen in: The Established, Financial Times, British Vogue, Vogue India, Vogue Australia, Vogue Arabia, Vogue Business
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What brands can learn from India's largest luxury retailer

What brands can learn from India's largest luxury retailer

Vogue Business — Reliance Brands Limited is India's largest retailer of luxury goods, with a portfolio that includes the distribution licenses of brands like Burberry and Ferragamo. The company keeps costs low by dividing the attention of experienced executives across several brands. Shoppers' tastes vary widely across India.
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In the Middle East, fragrances buck consumer spending decline

In the Middle East, fragrances buck consumer spending decline

Vogue Business — Fragrance sales are estimated to generate $8.5 billion in fragrance sales in MENA by 2021, according to Euromonitor, an upswing from $5.7 billion in 2018. With e-commerce making up only around 3 per cent of retail sales in the region, engaging consumers offline is key.
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I Got Tiny Needles Poked in My Face and My Skin Has Never Looked Better

I Got Tiny Needles Poked in My Face and My Skin Has Never Looked Better

Vogue Arabia — Full disclaimer: Words like retinol and hydraulic acid are lost on me and my skincare routine consists of home-made oils, some Aloe Vera gel at night and hoping for the best. But as I turn older, the skin discoloration has become more prominent and the under-eye bags have gotten darker.
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Aquazzura's Collaboration with This Lebanese Designer Is Perfect for Your Summer Vacation

Aquazzura's Collaboration with This Lebanese Designer Is Perfect for Your Summer Vacation

Vogue Arabia — Summer is almost upon us and to make the sweltering heat more bearable, footwear brand, Aquazzura has collaborated with Lebanese designer Racil Chalhoub to create the perfect holiday wardrobe. The designers and close friends wanted to tell their own story of a summer romance through clothes and shoes, dubbing it as "a sort of feminine and modern Dolce Vita dressing for the Instagram era."
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Priyanka Chopra's Cannes Film Festival Look by This Saudi Designer Celebrates Female Empowerment

Priyanka Chopra's Cannes Film Festival Look by This Saudi Designer Celebrates Female Empowerment

Vogue Arabia — In the past few days, Priyanka Chopra Jonas has stepped out in a custom Robert Cavalli gown, a Fendi dress, and a Georges Hobeika trailing number. But what stood out was her first look - a pleated corset jumpsuit in ivory by Saudi Arabia brand, Honayda.
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This 18-year-old Emirati race driver is going where no Arab woman has gone before

This 18-year-old Emirati race driver is going where no Arab woman has gone before

Vogue Arabia — At 18, most of us were applying for college or trying to get our first internship. But not Amna Al Qubaisi, who is at the forefront of breaking glass ceilings in the Arab world as the first female Emirati race car driver. In 5 years' time (when she is 23), she hopes to be participating in Formula 2.
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The Handbag Label You Need to Know Before It's in Everyone's Wardrobe

The Handbag Label You Need to Know Before It's in Everyone's Wardrobe

Vogue Arabia — Growing up in Iran, Naza Yousefi was fascinated by the passion and effort Middle Eastern women would put into their fashion choices. After training in made-to-measure in her home country, the young designer moved to London to study fashion where she was introduced to leather molding and bonding techniques usually used in furniture design.
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