Shuchi Bansal on Muck Rack

Shuchi Bansal

Verified
India
As seen in: Hindustan Times, MSN India, Hindustan Times Mumbai, Mint, VCCircle, DealStreetAsia, Rome News-Tribune, Storyboard18, HT Syndication
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Articles

Why India lags in online live commerce

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By Shuchi Bansal Verified
| MSN India Verified
When AnyLive, the AI-powered platform which supports live commerce online through virtual hosts, enabled mineral water brand Evian to run round-the-clock live streams using AI avatars along with human hosts, it increased the brand's live shopping sales by more than three times. Except that this happened in Thailand since the tech company which operates AnyLive, is big in Asian markets such as Japan, Korea, Vietnam, Indonesia and Philippines.
Open in Who Shared View Duplicates (3) Issue with article?

Why India lags in online live commerce

|
By Shuchi Bansal Verified
| HT Syndication
India, June 26 -- When AnyLive, the AI-powered platform which supports live commerce online through virtual hosts, enabled mineral water brand Evian to run round-the-clock live streams using AI avatars along with human hosts, it increased the brand's live shopping sales by more than three times. Except that this happened in Thailand since the tech company which operates AnyLive, is big in Asian markets such as Japan, Korea, Vietnam, Indonesia and Philippines.
Open in Who Shared Issue with article?

Cross-channel data to drive FMCG sales

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By Shuchi Bansal Verified
| MSN India Verified
MUMBAI: India's 150 million-strong Gen Z (aged 14-29 years) population is rapidly joining the class of consumers, whose purchasing behaviour is influenced by reviews and ratings -- a stark departure from earlier generations. Among sales channels, the quick-commerce promise of 10- to 30-minute deliveries is building newer product categories, including a cold-chain for frozen foods which the general trade (kirana stores) was never really able to establish.
Open in Who Shared View Duplicates (4) Issue with article?
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