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Siddharth Chauhan on Muck Rack

Siddharth Chauhan

  • Senior Correspondent, ACKO Drive
India
As seen in: Medium, PCMag India, TechRadar, Flipboard, Times Now News, BioRxiv, Digit, EIN News, JACC: Case Reports, Rapid Prototyping Journal and
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Articles

DITAA 2026: We are at least 10 years away from being real innovators, says India’s appliance industry executives

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By Siddharth Chauhan
| Digit
At the Digit India’s Top Appliance Awards 2026 industry leaders gathered on the sidelines to debate a question that sits at the heart of India’s manufacturing ambitions: can the country move beyond being the world’s production floor to becoming a genuine source of global innovation?
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“LG is the undisputed leader, but we have a plan”: Hisense CEO Pankaj Rana on entering India’s washing machine market

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By Siddharth Chauhan
| Digit
When Hisense entered India’s television market, it went after LG and Samsung directly. When it launched air conditioners, it benchmarked itself against LG and Daikin. Now, as it steps into washing machines in July 2026 with the announcement of its laundry lineup, the strategy is the same. Price it a little lower, add a little more, and build the kind of channel trust that takes years to establish but tends to stick once it does.
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Best tablets for designers in India in 2026

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By Siddharth Chauhan
| Digit
Designers in India have changed how they think about tablets over the last few years. The question is no longer whether a tablet can replace a sketchbook or a drawing tablet (for many it already has), but which tablet’s display is reliable and properly tuned for colour-sensitive work or which stylus is precise enough for a detailed illustration. For graphic designers and illustrators, on-paper specifications read very differently than they do for general buyers.
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