Hi folks, Simas here. When we launched Bloom last October, we put the key voluntary biodiversity market (VBM) datasets together under one roof: schemes, transactions, projects, organizations and metrics. It was the “what” of the market. But we knew that project developers, policy makers, advisory firms, conservation NGOs and financial institutions using the platform wanted to understand what most of this information actually means for them. In other words, they wanted the “why”.