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Simon Jones

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Kent
As seen in: Optician, LinkedIn, MSN, MSN Australia, MSN Ireland, MSN Singapore, BBC, Color Research & Application, Daily Mail, MSN India, MSN Philippines and
Editor @opticianonline and eyewear polymath. Likes a synthesiser. RTs/Likes are not endorsements

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Articles

ic! berlin 30th Anniversary looks to future design

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By Simon Jones , Lucy Patchett
| Optician
To celebrate its 30th anniversary, cult eyewear producer ic! berlin invited VIP journalists to its factory for the lowdown on the iconic brand’s past and future. Simon Jones reports Dalad Kambhu Thirtieth anniversaries are a big deal for any eyewear brand in this day and age, but ic! berlin’s milestone feels like it has been earned more than most.
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Mido 2026: Making the most of Milan - Optician Online

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By Lucy Patchett, Simon Jones 
| Optician
Optician showcases a selection of eyewear from the Milan optical tradeshow From sunsets to forests With the world in an ongoing state of geopolitical upheaval, Mido’s Livetrends analysis of spring/summer 2027 eyewear highlighted that people seek comfort from a sense of belonging and connection drawn from nature and spirituality. This trend manifested in warm sunset palettes, earthy ochres and familiar green tones, as well as marbled and fossil-like materials that evoke ‘primitive nature’.
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In Focus: Will this make optical businesses fit for the future? - Optician Online

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By Simon Jones 
| Optician
In the second instalment on the GOC’s response to the futureproofing regulation of optical businesses, associations tackle thorny issues. Simon Jones reports Following a lengthy response to the question of whether the GOC should have a discretionary power to exempt certain types of business that carried restricted function, the regulator turned its attention to the thorny issue of businesses having majority registrant directors.
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