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Simon Spaull

As seen in: Search Engine Watch, ClickZ, WARC, App Developer Magazine, Internet Retailing, Minutehack
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Articles

Four Reasons VR Gaming Still Isn't Mainstream

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By Simon Spaull
| Minutehack Verified
For years, VR has been talked about as the next big gaming platform but today, we’re still waiting for VR gaming to take off. That’s not to say there hasn’t been innovation in VR gaming as headsets today are more feature-rich and sophisticated than ever. Oculus released a completely wireless VR headset and HTC’s flagship Vive now includes eye tracking. While VR innovation progresses slowly, the value of VR as a gaming platform is undeniable.
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In game chat engagement increases lifetime value of players 20x

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By Simon Spaull, Lewis Leong Verified, Mark Rosner, Tom Lemrond
| applovin.com
Developers Report: Chat engagement increases lifetime value of players twentyfold by Simon Spaull on Dec 21, 2018 A recent research paper is opening eyes to the finding that daily participation in moderated chats increases a gamer’s lifetime value by up to 20 times. The report, published by Two Hat Security and available on VentureBeat, features data from the in-game community of a Top 10 mobile game in the Action RPG category.
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EDITORIAL Retailers look for new ways to do business as consumers change the way they buy

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By Chloe Rigby, Simon Spaull
| Internet Retailing Verified
What are Cookies? Cookies are tiny text files that are placed on your computer, mobile phone, or other device, and help provide you with the best experience we can. They are used by most websites to help personalise your web experience. Some features will not function if you do not allow cookies.
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