Simon West-Oliver

Systems & Software There’s no doubting sustainability has become a major talking point in board rooms around the world. An estimated €966 billion opportunity exists for brands that make their sustainability credentials clear according to one Unilever study. That study also found a third of global consumers prefer buying from brands they believe are doing some form of social or environmental good. Adapting the supply chain will be vital to increasing sustainability.

Research shows that customers who interact more frequently with a company, via multiple channels and products, have higher levels of engagement. This of course is the holy grail for all businesses. The big question, however, is how can brands encourage these interactions and know which sort of value-added products will be most effective at engaging customers?

We are working in an age where technology is pushing the very frontiers of business For too long back office functions have been considered as a cost to organisations, subsequently they have often been neglected, with issues such as, a lack of resources and cuts in funding. Advances in technology over the last few years look set to change that. Or at the very least, give the management of back office functions the tools and time to change their delivery.