1. The performance yardstick Financial performance measures play a key role in determining executive pay. We think companies should broaden those performance targets to include the long-term value generated for all stakeholders, not just short-term operational goals.  On the financial performance side, one yardstick is the Long-Term Investor Value Appropriation (LIVA) framework, which uses share price data to calculate long-term value creation, or destruction, for shareholders.