When Santa Cruz Guitar Company owner Richard Hoover started playing guitar, his only motivations were to impress a girl and later write a song that would change the world. “I was scheduled to be the next Bob Dylan,” jokes Hoover. “But God has a sense of humor and I became a guitar maker.” Hoover may not have written that song or become a great troubadour, but his boutique, acoustic guitar shop, which this year is celebrating 50 years, did change the world.