Best of the week: BuzzFeed's e-commerce dreams, publisher bot nightmares Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we'll address that later this month. For now, it was a strong week of stories at Digiday.
Today's word of the week is transparency, which comes in all kinds of different flavors. Bleacher Report has a show on Snapchat - but you can't watch it in the States. Verizon is gobbling up content companies - but can't guarantee itself an audience.
That's lit: The definitive Digiday guide to millennial terms Brian Braiker and Tanya Dua Click image to enlarge ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼Jargon is a virus that has infected the media and marketing industries. From the thicket of techno-babble that dominates ad tech to the marketing gobbledygook spread all over everything, nonsense words have crawled into every corner of our conversations.
The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet, it's still news to you. Here's a roundup of a few of our best stories for the week ending Sept.
My Big Break: Funny guy (and 'Tonight Show' producer) Gavin Purcell can clean a fridge "The Tonight Show" did not conquer the internet by accident. Its producer, Gavin Purcell, is perhaps the first late-night show producer in history to have spent his childhood obsessing over video games.
Summer may be winding down, but that's not reason to not do a (classy) shot of tequila: It's the weekend! Here are some of the best Digiday stories from the past seven days: It's been a big week for discussing diversity at agencies.
For a guy who was the epitome of Hollywood through a string of hits--breaking box-office records, commanding the highest salary in the movies--Gene Wilder's affect remains disarmingly un-Hollywood.
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal: The best part of Simone Biles' routine. https://t.co/WTpK7D5zQG - Cycle (@bycycle) August 11, 2016 Advertisement This Simone Biles clip, called "Simone in Space," got over 45 million views total and 577,114 likes on Facebook.
Best of the week: The end of an era for digital media Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she's starting.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".