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Elisette Carlson on Muck Rack

Elisette Carlson

  • Contributor, Entrepreneur
  • Contributor, Business and America
  • Founder, SMACKmedia
San Diego
As seen in: Entrepreneur, MSN, Yahoo Life, Business Insider, Yahoo Finance, Entrepreneur en Español, Thrive Global, Ladders, MYSA, NewsBreak, Stamford Advocate and
Founder, SMACK! Media - brand building, public relation(ship)s & social media services, with a pinpoint focus on sports, health and fitness. Mother of 2.

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Articles

These Founders Are Betting Your Bed Will Diagnose You Before Your Doctor Does

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By Elisette Carlson
| Entrepreneur Verified
How Alexandra Zatarain and Matteo Franceschetti, a husband-and-wife team, built a profitable $1.5 billion company on “sleep fitness.” People hear “Eight Sleep,” and their brains go straight to a mattress cover. The real story is more personal than that. Alexandra Zatarain was losing her father to cancer, and she noticed that one of the first things his illness took away was his sleep. That detail shaped everything that came next.
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National Football League Alumni Association and Oobli Team Up to Bring Sweet Proteins to Healthier Families Nationwide

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By Elisette Carlson
| Nosh Verified
CANTON, Ohio – September 8, 2026 — As millions of fans look forward to the start of the 2026 pro football season this week, the National Football League Alumni Association and Oobli, an American food innovation company, announced a strategic partnership built around a simple, game-changing idea: that families shouldn't have to choose between health and the sweet taste they love.
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Christian McCaffrey Isn’t Just Wearing the Shoe. He’s Building the Company.

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By Elisette Carlson
| Entrepreneur Verified
Opinions expressed by Entrepreneur contributors are their own. I’ve spent enough years around athletes — as a manager, as someone who’s sat in the room while million-dollar deals were negotiated, and then sat in a different room while that same athlete quietly walked away from it — to know the difference between an athlete who’s promoting something and an athlete who’s building something. Most of the time, you can’t tell from the outside. The press release language is identical.
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