SmartPa Founder

By Sarra Bejaoui, SmartPA Founder “The world needs more female role models in decision making roles who are comfortable in bringing their natural feminine strengths to the role and to the board room.” I was sitting on the train to work the other day, pondering on a conversation I’d had with a female acquaintance on LinkedIn. I’d been saddened to hear that she was reluctant to use the term ‘leader’, as she felt many of her colleagues associated it with largely masculine traits.

By Sarra Bejaoui, SmartPA Founder If you’re a regular browser of social media like me, you’ll see lots of familiar quotes appear in your timeline. Like this one, which I saw again last week, and which a poster attributed to Sir Richard Branson: “Customers don’t come first. Employees come first. If you take care of your employees, they will take care of the customers.” Although I’d seen it many times before, it did stop me scrolling and set me thinking.