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Smitha Menon

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Former Culinary Editor @CNTIndia | Instagram @ champarani
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Articles

As Fiber Replaces More Materials, Can Today’s Mills Keep Up?

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By Smitha Menon
| FutureBridge
The shift to fiber-based packaging is creating a harder question than what can replace plastic: what must change inside the mill to make those replacements work? As fiber moves into applications demanding barrier performance, strength, sealability and three-dimensional formability, the requirements on pulp and paper production are changing with it. PFAS-free coatings place new demands on drying and coat-weight control. MFC and alternative fibers change furnish engineering.
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The New Rules of Appliance Competition: Where Will Advantage Move Next?

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By Smitha Menon
| FutureBridge
Appliance competition is being rewritten not by one technology, but by simultaneous shifts in cost, innovation, cybersecurity, product longevity, ecosystem control and customer access. Chinese appliance manufacturers exported US$111.4 billion of home appliances in 2025, while Chinese brands increased their global share of small domestic appliances by 40.1% in H1 2025.
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The Future of Sustainable Packaging: What Will Define Competitive Advantage Through 2030?

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By Smitha Menon
| FutureBridge
Can sustainable packaging still command premium pricing when recyclability becomes table stakes? For packaging manufacturers and converters, the transition to sustainable packaging is becoming a strategic portfolio challenge. Material substitution, tighter recyclability requirements and changing brand expectations are putting established substrates, technologies and capital investments under pressure.
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