Sne Njapha

Skincare is no longer just about correcting imperfections but also about caring for the whole self. As awareness of mental health grows both globally and in South Africa, beauty brands are being called to engage more meaningfully with emotional well-being. From daily rituals to sensory design, skincare can offer small but powerful moments of calm, control and connection.

2 days7 days30 daysBy Industry Show more Advertise your job vacancies As South Africa’s consumers become increasingly savvy and sceptical, beauty brands need to respond by doing more than just following trends. Buzzwords and general statements are no longer enough. They need to back up their claims. Sne Njapha – Precision Influencer & PR Manager at Beiersdorf South Africa. Image supplied Today’s consumers want to understand what’s in their products, how they work and why they should trust them.

As South Africa’s consumers become increasingly savvy and sceptical, beauty brands need to respond by doing more than just following trends. Buzzwords and general statements are no longer enough. They need to back up their claims. Today’s consumers want to understand what’s in their products, how they work and why they should trust them. For science-led brands, this is an opportunity to reaffirm their commitment to transparency, credibility and long-term care. Skincare innovation is evolving.