Scott O’Neil has a surprising pitch for potential LIV Golf investors: the league’s mounting losses could be its greatest asset. O’Neil, the CEO of LIV Golf, shared his plan with Sportico on July 10, 2026. The league is trying to raise between $250 million and $350 million to keep operating after the 2026 season. Saudi Arabia’s Public Investment Fund, which had invested more than $5 billion since 2021, halted funding in April 2026.