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Sofia Tunas Puentes on Muck Rack

Sofia Tunas Puentes

As seen in: MDPI, Dialnet - Universidad de La Rioja
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Articles

Advertising Together for Our K-Pop Idol:: The roles of trust, loyalty, and perceived value in k-pop crowdfunding for outdoor advertising

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By Seung Chul Yoo, Hua Fan, Diana Piscarac, Sofia Tunas Puentes
| Dialnet - Universidad de La Rioja
Ayuda Buscar en la ayuda Buscar en la ayuda Advertising Together for Our K-Pop Idol:: The roles of trust, loyalty, and perceived value in k-pop crowdfunding for outdoor advertising Seung Chul Yoo [1] ; Hua Fan [1] ; Diana Piscarac [1] ; Sofia Tunas Puentes [1] [1] University, Republic of Korea Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 20, Nº.
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Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising

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By Hua Fan, Diana Piscarac, Seung Chul Yoo, Sofia Tunas Puentes
| MDPI
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
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