Sofía Viera
Verified
(She/They)
As seen in:
E! News,
MSN,
MSN Canada,
MSN India,
MSN Malaysia,
MSN Singapore,
MSN UK,
Yahoo Entertainment,
Yahoo Life,
Business Insider,
Yahoo News
and
Covers:
Beauty, Latinidad, Puerto Rico, Queerness, Shopping, Fashion, & Pop Culture.
writer & professional fangirl — currently a shopping writer for @enews, previously seen on @refinery29, @remezcla, @thecut, @them, @teenvogue, etc
Articles by Sofía Viera
These New Basketball Shoes Are Just as Stylish Off the Court
Courtesy of Skechers With the NBA season starting back up, we need to have our courtside outfit set for our (potential) big moment. And while we take inspiration from other celebrity courtside styles from past seasons, sometimes we want to wear sneakers that can go from court to side effortlessly.
Free People’s Holiday Shop Is Open—Cozy, Boho Pieces We’d Buy First
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
Free People’s Holiday Shop Is Here—These Cozy, Boho Picks Are the Ones We’d Buy First
E! illustration/Free People Free People officially launched its holiday shop. Filled with so many cute and soft items, the shop has everything you could possibly need for the upcoming holiday season. We scoured through the collection and picked our absolute favorites (quilted onesies, cozy legwarmers, and knitted bandanas, witchy tarot card ornaments, anyone?).
J.Crew’s Fall Ballet Flats, Boots & Pumps Start at $60
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
J.Crew’s Fall Ballet Flats, Boots & Pumps Start at $60
E! illustration/J.Crew J.Crew's sale section has so many ballet flats, boots, pumps, and loafers for up to 50% off that are absolutely perfect for fall. And what's better than a good deal? An extra discount on top of that, of course. For a limited time, get an extra 50% off when you add three or more items to your cart with the promo code EXTRA.
You Don’t Need $15 Million for Whimsical Bird Decor—These Finds Start at Just $5
E! illustration/West Elm Because of you, we're all obsessed with bird decor. The latest viral celebrity story has us wondering if our life would suck without a $15 million luxury mechanical yellow bird attached to our walls. But just because a certain American Idol winner didn't get her dream bird decor item, doesn't mean you can't get your own. The best part? There's no need to spend thousands (now $15 million?) of dollars to have your walls and tables decked out in flying little critters.
Smokey Eyes Feel Impossible? A Celebrity Makeup Artist Says This Metallic Version Is Easier Than It Looks
Courtesy of Getty Images/Delmaine Donson This winter, our makeup demands a little more drama. We (and other beauty industry experts) predict the metallic smokey eye look will be trending this upcoming holiday season. And with all the frosted makeup going viral right now? We're willing to bet we're on the right track. Eyeshadow by itself can seem intimidating to many makeup rookies, and a smokey eye is even more so—even to the seasoned pros among us. That's why we asked J.
We Dug Through Kate Spade Outlet’s Up to 70% Off Sale to Find the Fall Bags Actually Worth Shopping
E! illustration/Kate Spade Outlet If you ask us, there's no such thing as too many bags in your collection. We're always craving a new mini shoulder or tote bag, especially when fall comes around. There's just something about the crunchy orange leaves and colder breeze that has us adding a brown suede bag to cart without fail. And no one knows just what we're after better than Kate Spade Outlet. The retailer has a massive sale going on right now that has us on the edge of our seats.
Yellowjackets Star Samantha Hanratty Reveals the 3 Beauty Products Misty Needs in the Wilderness
Courtesy of e.l.f. SKIN When it comes to surviving the wilderness, Yellowjackets' Misty Quigley has bigger problems than her beauty routine. But that doesn’t mean she wouldn’t appreciate a few essentials.
Gothic & Witchy Home Decor You'll Keep Up All Year
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
This Witchy Home Decor Is Spooky, Stylish, and Definitely Not Giving Party Store
Courtesy of Anthropologie For some of us, the witchy, gothic, and spooky-adjacent lifestyle is a culture, not a costume. Forget seasonal and cheap decorations that you throw away as soon as the month is over. We're doing tarot in the living room. We're sleeping next to our crystals, and cleansing our water under the full moon.
TikTok Convinced Me I Need the Shark DePuffi—It’s Still 25% Off After Prime Day
Courtesy of Shark Every time I open TikTok, I see another video of someone testing the Shark DePuffi. And I don't know about you, but I want one bad. They've convinced me! Not even this beauty writer is immune to being influenced by a new skincare device. And now a day after Prime Day, it's still on sale at Amazon for 25% off (for the first time ever)! In general, beauty technology has been going massively viral this year.
This $50 UO Beauty Advent Calendar Has No Business Being This Good
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
This $50 Urban Outfitters Beauty Advent Calendar Has No Business Being This Good Original
E! illustration/Urban Outfitters Advent calendars can be a total hit, or they can completely miss the mark. Luckily, Urban Outfitters' new beauty advent calendar is the former. For only $50, you can get 12 mini and full-sized beauty products from the retailer's bestselling brands. And with an order value of $140? It's so worth it. The calendar offers everything you've been dying to try from Urban Outfitters' beauty section, from fragrances to press-on nails.
Amazon Has Sephora Favorites on Sale During October Prime Day
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
We Found Hair Perfumes From Gisou, Olaplex & Medicube From $9 on Amazon
Courtesy of Gisou Sometimes our signature scent needs a little boost. Other times, we simply aren't obsessed with the smell of the styling products we're using for our hair. Either way, that's what hair perfume is for! The more affordable option to traditional fragrances just got even more affordable, thanks to Amazon's October Prime Day. Lucky for the perfume-obsessed among us, the giant online retailer has so many hair mists from prestige brands on sale for up to 53% off.
Amazon Has Sephora Favorites on Sale During October Prime Day
E! Illustration/OLAPLEX If you're anything like us, you love a good luxury beauty product. Our skin and hair deserve only the very best—and sometimes that means prestige brands that cost a pretty penny. Luckily, plenty of our favorites are on sale at Amazon for Prime Day. While these beauty routine staples are constantly in our Sephora carts, we're only loyal to a good deal. And if that means switching the tab to the massive retailer, then so be it.
Amazon Drops Rare Dr. Martens Deal on Chelsea Boots for Fall
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
These Dr. Martens Chelsea Boots Are a Rare 28% Off for October Prime Day
Courtesy of Dr. Martens Dr. Martens rarely go on sale, so when we spotted a pair of its coolest fall boots for 28% off during October Prime Day, we immediately took notice. The Maybole Chelsea Boots aren’t your typical chunky Docs, either. With a sleek square toe, block heel, and polished silhouette, they look more expensive than their sale price and they’re the kind of boots you can wear practically everywhere this fall.
A Celebrity Colorist Swears by Nutrafol’s New Serum for Strengthening Damaged Hair
E! Illustration/Getty Images & Nutrafol Hair and scalp health has never been more important. We might have everything we need for the scalp, but what about the strands? While other serums and oils stay on the surface of the locks, this new product by Nutrafol goes deep. The Strand Serum is powered by a DualFusion Complex technology that starts with a water phase that penetrates the hair cortex, while an oil phase seals the cuticle to reinforce, protect, and support stronger locks.
A Celebrity Colorist Swears by Nutrafol’s New Serum for Strengthening Damaged Hair
1 day ago Shop timeless classics or under-the-radar gems for dads, brothers, and boyfriends. Long before I was a shopping editor, I proudly wore the title of best gift giver in the family. I inherited it from my mom, from listening for my loved ones’ hints all year long down to wrapping everything in …
14 Amazon October Prime Day Deals the E! Shopping Editors Are Actually Buying
E! Illustration/Amazon As shopping editors, we know everything about Amazon October Prime Day. Every year, this major fall sale comes around with even more deals, discounts, and products than the summer sale before it. It's perfectly normal to feel overwhelmed with all the shopping possibilities—especially if you don't know if a deal is actually worth it or not.
These Velvet Mary Jane Flats Are a Hidden Prime Day Gem (and They’re Perfect for Fall)
Courtesy of DREAM PAIRS Flats aren't going anywhere this fall. While these styles were trending during the summer, that doesn't mean we have to put them away during the colder months. In fact, we think you should add more to your shoe collection. And there's no better time to experiment with your shoes than Prime Day. Just in time for this massive Amazon sale, one of our (and your) favorite pairs has an even deeper discount than usual.
LANEIGE (& Jin from BTS) Just Gave Us Another Reason to Shop Prime Day
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
LANEIGE Just Gave Us Another Reason to Shop Prime Day With BTS Jin’s New Eye Patch Launch
E! Illustration/Courtesy of LANEIGE In the wake of the "Eye Mask Gate" drama online, we're paying closer attention to new under-eye mask launches—even if they're not in the viral duped packaging. Iconic K-Beauty brand LANEIGE released its first ever eye patches. And just like the last few launches we've seen from the brand, the campaign stars a major K-Pop idol we're all obsessing over: Jin from BTS.
Laura Geller’s Prime Day Makeup Picks Include a Genius Invisible Lip Liner
E! Illustration/Amazon & Laura Geller October Prime Day kicks off tomorrow, and with thousands of beauty deals competing for a spot in our carts, we decided to call in an expert. E! spoke with celebrity makeup artist and beauty founder Laura Geller to find out which underrated makeup gems are actually worth buying. Laura Geller isn't just a fan-and-celeb-favorite makeup brand.
Peptides Promise Anti-Aging—A Derm Reveals if They’re Worth the Hype
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
Your Scalp Changes With the Seasons: Your Haircare Should Too
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
Your Scalp Changes With the Seasons: A Trichologist Explains How Your Haircare Should Change Too
Courtesy of Nutrire Who said you can't change your haircare routine like you do your skincare? If you think about it, the scalp is only an extension of the skin on our face. If we're sweaty or stressed, we might get a pimple—and we also might get an oilier scalp. As soon as the weather gets colder, our skin gets drier and so does our scalp. To rethink its care, I sat down with board-certified trichologist and Nutrire's Director of Sales & Education, Aga Tompkins, at the Rob Peetom salon in Brooklyn.
Wired Headphones Are Cool Again—and Celebs Are Making Them Fall’s Easiest Accessory
E! Illustration/GC Images Just like Addison Rae says, we simply have to put our headphones on. Wired headphones are the newest (most affordable) trend we've spotted celebrities wearing lately. Stars like Zoe Kravitz, Harry Styles, Lily-Rose Depp, Bella Hadid, and so many more are rocking wired earbuds while walking around in LA and NYC.
This Work Tote Passed Every Test on My NYC Subway Commute
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
I’m Extremely Picky With My Work Bag: This One Passed Every Test on My NYC Subway Commute
E! illustration/Courtesy of Sofia Viera I've been looking for the perfect work bag ever since I moved to NYC. I've tried way too many bags and backpacks to mention, and almost nothing has passed my countless tests. Sure, it's easy to find a bag that works for the office when your commute is 10 minutes downtown. But when you live in Brooklyn, and you're in the subway for forty minutes going to Manhattan you need a bag that survives it all and still looks good for the office and brand events after.
Dark Siren Hair Took Over the VMAs—& It Might Be Fall’s Biggest Trend
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
"Espresso Brunette" is Fall's Trending Hair Color: Rich Glosses That Refresh Color & Boost Shine
Courtesy of Glaze It comes as no surprise that chocolate brown has been the winning color for fall. All season long, warm shades of mocha came for our wardrobes, makeup, manicures, and now our hair care, too. Stars are debuting darker tresses left and right; Hailey Bieberled the trend, recently darkening her signature strands into "her darkest hair shade" yet. Best Temporary Color Refresh: Glaze Supergloss Color Conditioning Gloss — semi-permanent pigment that fades over up to 10 washes.
Beauty’s Latest Drama Involves a Very Specific Eye Mask Grinder
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
Beauty’s Latest Drama Involves a Very Specific Eye Mask Grinder
E! illustration/WONDER BATH It's been a wild time on the beauty side of the internet. It seems like every time we blink, there's a new controversy to untangle, understand, and meme-fy. The "Grinder Eye Mask Gate" is the most recent one that came across our feeds, and we were immediately intrigued. It involves three (or four) beauty brands and under-eye masks that haven't launched yet—all in identical packaging. How did this even happen?
The Lip Liner TikTok Loves for Big, Plump Lips is on Early Prime Sale
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
The Viral Peel-Off Lip Liner TikTok Loves for Big, Plump Lips Is 25% Off
Courtesy of SACHEU If your goal is bigger, plumper-looking lips without constantly touching up your liner, TikTok has a solution. The viral Sacheu Lip Liner STAY-N Peel Off Lip Stain combines the definition of a lip liner with the staying power of a stain—so you can trace, peel and reveal a fuller-looking pout that lasts through coffee, lunch and happy hour.
The Viral Peel-Off Lip Liner TikTok Loves for Big, Plump Lips Is 25% Off
Courtesy of SACHEU If your goal is bigger, plumper-looking lips without constantly touching up your liner, TikTok has a solution. The viral Sacheu Lip Liner STAY-N Peel Off Lip Stain combines the definition of a lip liner with the staying power of a stain—so you can trace, peel and reveal a fuller-looking pout that lasts through coffee, lunch and happy hour.
The Chic Dark-Wash Jeans You’ll Wear All Fall Start at $24
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
The Chic Dark-Wash Jeans You’ll Wear All Fall Are Up to 60% Off
Courtesy of Tommy Hilfiger No one can deny that dark-wash denim can get pricey—yet, there's no need to spend hundreds on a good-quality pair. This fall, we're looking for those coveted jeans that hit all areas: comfort, style, and weight. We need them to be comfy enough to last us through the day; stylish enough to look good for everything from the office to happy hour; and made with good-quality fabric that won't leave our legs freezing. In other words, our standards are high.
Prime Day Hasn’t Started, but This Celeb-Loved Balm Is Already on Sale
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
Prime Day Hasn’t Even Started, but This Celeb-Loved ELEMIS Cleansing Balm Is Already on Sale
E! illustration/ELEMIS, Amazon, NBCU, & Bravo October Prime Day 2026 is coming up, and it's the perfect time to restock on your skincare staples or get those viral products you've been meaning to finally try out. The ELEMIS Pro-Collagen Cleansing Balm represents both in our lives—and for a limited time, it's 25% off ahead of Amazon's major fall sales event. This cult-classic product isn't just top-rated (with a near-perfect rating and over 16K reviews); it's also beloved by many celebrities.
The Suncare Brand Hailey Bieber Made Viral Just Launched a Self-Tanner
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
The Suncare Brand Hailey Bieber Made Viral Just Launched a Self-Tanner
E! illustration/Courtesy of Carroten With Labor Day weekend behind us, we're officially saying goodbye to the summer sun—but that doesn't mean we have to miss our summer tan. Fall and winter are the seasons we're bringing self-tanner back into our bodycare and skincare routines. Carroten, the Greek heritage suncare brand, has expanded its product line with the help of SAYN. They first went viral thanks to Hailey Bieber back in 2023.
These New ASICS Ballet Sneakers Are All Over Your TikTok FYP & They're Already Selling Out
E! illustration/Cortesy of ASICS, Nordstrom & Farfetch TikTok has a new shoe obsession. I don't know about your FYP, but the ASICS GEL-DS TRAINER SP Mary Jane Sneaker has been all over mine. This is the ballet sneaker all the cool girls are wearing this fall and winter—if you're lucky enough to get your hands on them before they're all gone (or you find them on resale for way more money later). This is everything you love about the OG GEL-1130 sneakers with a ballet-inspired design and silhouette.
These Lululemon Leopard Print Styles Are Wildly on Trend & Start at $39
E! illustration/Lululemon Seasonal trends aren't just about our bags or how we dress for the office. It's also about what we wear to Pilates, yoga, or just to run outside. Leopard and cheetah print can work for both! Animal prints are so in for fall this year. But there's a special place in our hearts for leopard and cheetah print—whether it's the classic brown, unique black-and-gray variants, or an elegant snowy white option.
I Have Flat Feet & These Are My Favorite Ballet Sneakers for NYC
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
I Have Flat Feet & These Are My Favorite Ballet Sneakers for a Busy Day in NYC
E! illustration/Courtesy of Sofia Viera Allow me to put any doubt to rest: the Puma Speedcat Ballet Suede sneakers really are that girl. At first glance, these shoes might look too flat and have absolutely no support. But don't let initial assumptions fool you; the suede Speedcat sneakers are the most comfortable shoes I own (and I own a lot of shoes). My feet and I have a complicated relationship. They're sensitive, flat, prone to blisters, and constantly get cuts on the heels.
The Celeb Hairstylist Secret to a Romantic Updo That Stays All Night
A big swirling bucket of the latest rumors, celebrity news and Hollywood gossip. The premier celebrity gossip app. The only apps that gives you a comprehensive real time celeb news stream. Gossip Bucket aggregates and streams the latest gossip news and headlines from the top sources in one place.
Show More
loading
Actions
Get in touch with Sofía
Contact Sofía, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack