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Sofía Mercedes Viera on Muck Rack

Sofía Mercedes Viera

Verified
(She/They)
Brooklyn, New York
As seen in: E! News, Versant Media, MSN, MSN Canada, MSN Singapore, MSN UK, Yahoo Entertainment, Yahoo Life, Business Insider, MSN India, MSN Malaysia, Yahoo News and
Covers:  Beauty, Latinidad, Puerto Rico, Queerness, Shopping, Fashion, & Pop Culture.
writer & professional fangirl — currently a shopping writer for @enews, previously seen on @refinery29, @remezcla, @thecut, @them, @teenvogue, etc

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Sofía Mercedes Viera’s Biography

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Sofía Viera is a queer commerce writer based in NYC. They were born and raised in Puerto Rico, and has a journalism degree from Rutgers University. They've written about queerness, Latinidad, astrology, beauty, style, culture, shopping, and more — some of which is featured here.

Sofía Mercedes Viera’s Journalist Portfolio

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The Coffee-Shop Owner Calling Out Gentrification in Brooklyn

The Coffee-Shop Owner Calling Out Gentrification in Brooklyn

Rachel Nieves posted an emotional TikTok about the threats to her business, Buddies Coffee, in Williamsburg. …

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How Lava La Rue Created a Cosmic Sapphic Love Story on Debut Album

How Lava La Rue Created a Cosmic Sapphic Love Story on Debut Album

Lava La Rue unpacks their debut album STARFACE, a cosmic sapphic alien love story with real world implication…

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EXCLUSIVE: K-Pop Group KARD Covered Peso Pluma & Anitta's 'Bellakeo' & Talked to Us About It

EXCLUSIVE: K-Pop Group KARD Covered Peso Pluma & Anitta's 'Bellakeo' & Talked to Us About It

We spoke to K-pop group KARD about its "Bellakeo" cover, being beloved by Latin American fans, & possible Lat…

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The Key To Healthy Friendships Between Autistic And Neurotypical People, According To Autism Experts

The Key To Healthy Friendships Between Autistic And Neurotypical People, According To Autism Experts

"Assume the best intention, and assume that the person is trying."

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I went to a food festival where Latina chefs shared their culinary journeys - and fed my Boricua ...

I went to a food festival where Latina chefs shared their culinary journeys - and fed my Boricua ...

Latina restaurant owners showcased their culinary skills at a Latin food festival in Jersey. Their dishes inc…

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What To Wear To 5 Major U.S. K-Pop Tours

What To Wear To 5 Major U.S. K-Pop Tours

See five outfit ideas for five major K-pop tours - including Enhypen, Itzy, IU, and more artists - featuring …

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Articles

Summer's Biggest Hair Trend? Tropical Flower Claw Clips

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By Sofia Viera, Sofía Mercedes Viera Verified
| E! News Verified
Courtesy of Emi Jay Summer isn't over yet! There's still plenty of time to enjoy the tropical whimsy the hotter months have to offer. And what better way to celebrate that than with some cute hair claw clips? You don't have to wait to be on a tropical vacation to accessorize your hair with them, either. In our book, these trendy hair clips are year-round.
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The Nader Sisters’ Quay Collection Is Full of Main Character Shades

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By Sofia Viera, Sofía Mercedes Viera Verified
| E! News Verified
Courtesy of Quay The Nader sisters would love to give you thy sunglasses. The Love Thy Nader stars collaborated with Quay to launch a brand new collection that has us absolutely obsessed. Brooks, Sarah Jane, Grace Ann, and Mary Holland Nader were the inspiration behind this summer capsule line that features both bold new limited-edition silhouettes and iconic brand favorites in new colorways. "This collection is really a reflection of who we are individually and together.
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Coach Deals Are Hiding in Plain Sight, and the Best Finds May Sell Out

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By Sofia Viera, Sofía Mercedes Viera Verified
| E! News Canada Verified
E! illustration/Coach If there's one brand we're always willing to invest in... it's Coach. But if we could get them for a killer deal? You won't catch us missing out! Naturally, Coach was the first designer brand on our minds when we were (virtually) window shopping the Nordstrom Anniversary Sale. So, we were pleasantly surprised when we saw the trendy brand included among the sale offerings.
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