Sonja Hoffmann

Advanced AI-driven technologies have become essential tools in the Beauty and Fashion industry. As e-commerce dominance grows, global brands are increasingly deploying individual size-fitting, virtual try-on tools for their products, and hyper-personalized recommendations for skincare, cosmetics, and fashion.

The dupes and super-fakes market is booming. These designer knockoffs have become ubiquitous – and they are almost indistinguishable from the original designer luxury goods. In response to this flood of dupes and super-fakes in the luxury market, the legal landscape across the United States, Europe, and the United Kingdom is rapidly evolving. Below, we outline recent developments and emerging trends in each jurisdiction and consider their implications for luxury businesses. Dupes vs.

After eight years of legal proceedings, the Hamm Higher Regional Court has issued its final judgment in the Lliuya v. RWE AG case. The court dismissed the appeal by Mr. Luciano Lliuya without allowing for further appeal (“revision”), effectively closing the case. However, the court’s legal reasoning is remarkable as the decision is case-specific and lacks a clear fundamental stance.