In-house production of commercials – for TV, Online and other media – has become a growing trend. But when it comes to what’s driving it, how it works best, the challenges and the benefits, there are many misconceptions. For a start, there is the belief that in-house production companies get handed projects on a silver platter. But this is not something that happens at Black Sheep Studios – BBH’s production-first offering, which works with both BBH clients and direct-to-brand.