Creative Salon

The best work, curated In an epic hamster rescue mission, the campaign highlights how the breakdown service puts people first reinforcing the brand's caring, human reputation. Read more. Showcasing an extravagant figure skater taking spontaneity to the ice, the campaign captures the confidence to say "yes" and how the brand helps more connections in everyday life. Read more.

The campaign by T&P turns the auto brand’s toughest truck into a cautionary tale Since 1968, the iconic Hilux has built a reputation for conquering the impossible and surviving the unthinkable. From polar expeditions to famous Top Gear destruction tests, the pickup’s legendary durability has spawned a passionate global community of owners who love nothing more than sharing their extreme—and occasionally reckless—feats online.

Marketer Miten Patel, and M+C Saatchi UK's Regan Warner talk about the organisation's surprisingly creative approach towards financial advertising The Financial Conduct Authority (FCA) has become an unexpected creative hotbed for ideas-led ads in recent years. Earlier this year it released its first work with brand character Emil the Seal to help prevent investment fraud.

Taste Every Second, created by VML in partnership with Riff Raff, brings the soundtrack of the football season Coca-Cola today announced West London-hailing global superstar Central Cee as the face of its new campaign 'Taste Every Second', launching ahead of the 2026/27 Premier League season.

The campaign by BBH London celebrates the weird and wonderful world of football fans After a huge World Cup this summer, Paddy Power is getting audiences excited for the incoming football season with the launch of its brand new football-focused brand platform, ‘Why The Football Not?’ created by BBH London. From the sublime to the ridiculous, the platform celebrates the sheer unadulterated absurdity of British football fandom.

When's Your Dolmio Day? by T&P returns with a modern take whilst celebrating bringing people together for mealtimes Dolmio, the Nation’s Favourite Bolognese brand*, is celebrating its landmark 40thanniversary by launching its most ambitious marketing campaign in over a decade.

Edelman’s Jo Burford and Antonia Aveline explain why its Maker Bench brings social-native talent into the creative process from the start — and what that says about the next phase of creator marketing The creator economy is entering a new era but perhaps not in the way some many expected. Not because influence is disappearing, but because agencies and brands are rethinking where creators belong in the creative process. Edelman’s Gen Z Maker Bench is one example of that shift.

The work is the latest chapter of its global It Happens on PS5 brand campaign, by adam&eve\TBWA Sony Interactive Entertainment, the company behind the PlayStation brand, today debuted the next chapter of its global 'It Happens on PS5' brand campaign, celebrating the unforgettable moments that PlayStation 5 makes possible.

Book today, board tomorrow — that’s the mantra for Brits looking to travel this summer. New industry research has found that bookings for holidays departing the next day have increased by 26 per cent year-on-year (YoY), with those made within two and three days of departure rising by 19 per cent and 15 per cent respectively. A variety of factors — from inflation and fuel prices to geopolitical instability — is driving a shift from year-long holiday countdowns to spur-of-the-moment getaways.

Created by Wonderhood Studios, this is the first campaign created specifically to recruit RAF Regiment Gunners Wonderhood Studios has today launched the first campaign created specifically to recruit RAF Regiment Gunners, the specialist force responsible for protecting Royal Air Force personnel, aircraft and bases. The work reframes one of the week’s most dreaded moments – Monday morning – as an opportunity to imagine a very different kind of working life.