Sophie Jackson on Muck Rack

Sophie Jackson

Auckland, United Kingdom
As seen in: Medium, MSN UK, Nature, The Independent (UK), Wiley Online Library, Broadly, ACS Publications, New Zealand Herald, Elite Daily, Dazed Magazine and
they/them. love books, buffy & beaches 🤠
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Articles

Impact - IMEX Frankfurt 2026 education report

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By Sophie Jackson
| imexevents.com
IMEX Frankfurt 2026 education track report At IMEX Frankfurt 2026, the Impact track went beyond carbon reporting to include regeneration, biodiversity, inclusion, social legacy and clear proof of impact. Speakers challenged the industry to measure outcomes, not just activity, and to leave destinations and communities better off than before. Sustainability was positioned not as a compliance task, but as a core business strategy and mindset.
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Tech-enabled futures - IMEX Frankfurt 2026 education report

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By Sophie Jackson
| imexevents.com
IMEX Frankfurt 2026 education track report At IMEX Frankfurt 2026, tech-track speakers agreed that AI is now embedded in everyday event work—from drafting proposals to summarizing sessions—but a recurring theme was that capability is not the same as performance.
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IMEX Frankfurt 2026 education report

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By Sophie Jackson
| imexevents.com
IMEX Frankfurt 2026 education track report Design isn’t decoration—it’s strategy. It determines whether an event creates value, shifts behavior, and earns its place at the policy and budget table. Design Matters speakers at IMEX Frankfurt 2026 showed that good design is good business, that sustainability and inclusion aren’t “nice to have”—they’re commercial levers. And originality comes from returning to first principles.
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