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Articles by Sophie Light-Wilkinson
Partnerships Archives | Bazaarvoice
Partnerships Bazaarvoice + BILT: Partnering to syndicate reviews Read post Partnerships Bazaarvoice + Cohley: Partnering to expand content syndication Read post Partnerships Bazaarvoice partners with WhyteSpyder Read post Partnerships Bazaarvoice partners with Annex Cloud Read post Partnerships 3 reasons why Walmart prioritized reviews for fresh grocery Read post Partnerships Top e-commerce priorities to enhance shopper experience on Walmart.com Read post Partnerships Bazaarvoice partners...
Joyeuses Fêtes! How consumers holiday shop around the world
Achats de vacances, urlaubseinkauf, holiday shopping. No matter where they live, holiday consumers do it every year — and at this point, some have already started. Ahead of this holiday season, we surveyed 2,500 holiday shoppers in the US, UK, France, and Germany and analyzed shopping data from last year’s holiday season from across our network of 6,200 brand and retailer websites to see what shoppers across the world have in common.
Sustainability: How to fix a £2m supply chain challenge
It seems as though every day this summer we’re seeing a new sustainability initiative reach the headlines, with David Attenborough’s most recent documentary ‘Climate Change –The Facts’ and his appearance at Glastonbury festival among the most notable. As the issues around climate change begin to reshape consumer opinions and demands, our latest research confirms brands and retailers are feeling the pressure.
Only 16% of retailers and brands fulfil their omnichannel sales profitably: study
Only 16% of retailers and brands can fulfil their omnichannel sales profitably, a new study suggests. The report, The Omni-Channel Fulfillment Imperative, carried out for JDA Software Group by PWC, found that the high cost of fulfilling orders hits profitability for 84% of the more than 400 chief executives from retail and consumers goods manufacturers who were questioned.
Dirty Dancing and rotten reviews
In a recent exposé, it came to light that a 2017 TV version of Dirty Dancing currently shares the 4.5-star reviews of the original film on Amazon, despite being described by Hollywood Reporter as a “bloated” remake “that nobody asked for and nobody is likely to truly enjoy”. Something has gone awry in the online marketplace. Customers can no longer be confident that the product they browse within the listings, and the product they actually pay for, are one and same.
Can Transparency Really Stop Fyre Burning Influencer Marketing?
The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on from Mark Pritchard’s scathing speech on the state of affairs in digital advertising and it seems little has managed to move the needle as far as social media stars are concerned. This isn’t for want of trying.
Appetite for change: online shoppers set to shake-up grocery sector
The grocery sector has seen significant top-down change in recent months. With Tesco’s new budget brand, Jack’s, entering the scene and Waitrose piloting a new 2-hour home delivery service, it seems the major players are participating in one, co-ordinated ‘land grab’ to shore up loyalty across large swathes of the market. For both budget and premium supermarkets, understanding the drivers of change among consumers is paramount.
Does VR provide the ultimate shopping experience?
With Zara set to bring mannequins to life in its stores and Kantar starting up a new consultancy specifically applying virtual reality to the retail sector, it appears visual tech is enjoying another stint in the limelight. Instinctively, as marketers our gut reaction to this is; "Why now?
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