Sophie Yu on Muck Rack

Sophie Yu

Verified
Shanghai Shi
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Articles

China’s mid-year shopping festival highlights weak demand, rising role of AI

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By Casey Hall Verified, Sophie Yu Verified
| WJXB-FM (Knoxville, TN) Verified
By Casey Hall and Sophie Yu SHANGHAI, June 18 (Reuters) – China’s second-biggest shopping festival is drawing to a subdued close, underscoring weak consumer confidence and government pressure on e-commerce platforms to disengage from excessive discounting. Marking the founding of e-commerce platform JD.com on June 18, the 618 mid-year shopping festival once ​showcased booming online shopping that in turn drove economic growth.
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中国６１８商戦、テクノロジー試す機会に 販売は低調

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By Casey Hall Verified, Sophie Yu Verified
| Reuters Japan Verified
2019年6月、「６１８商戦」で注文された商品を仕分ける職員。北京の物流センターで撮影。Song Yanxin/Qianlong.com via REUTERS ［上海 １８日 ロイター］ - 中国で５月中旬から実施されていた恒例の大型ネット通販セール「６１８商戦」は、低調なまま最終盤を迎えた。消費意欲の低迷に加え、政府が電子商取引（ＥＣ）プラットフォームに過度な値​引き競争をしないよう圧力をかけていることが背景にある。一方で、大手プ‌ラットフォーマーの間では、消費者の買い物の助けとなる人工知能（ＡＩ）ツール導入の動きがあり、単なるセールでなく、テクノロジーを試験する機会にもなっているようだ。 ６１８商戦は、京東商城（ＪＤドット・コム）(9618.HK), opens new tabの６月１８日の創業日にちなんだセールに​由来する。当初は１日限りの創業祭だったが、主要ＥＣプラットフォームが参画して数週間に​わたる催しに発展し、１１月の「独身の日」に次ぐ大型ネット商戦となった。...
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