Business Technology Logistics Walmart, Target hosted overlapping promotions during the four-day sale The event offers clues about the health of consumers and their willingness to spend. (Michael Nagle/Bloomberg) June 29, 2026 10:50 AM, EDT Key Takeaways: Adobe said U.S. online spending across retailers hit $26.4 billion during Amazon’s four-day Prime Day sale. The total was up 9.3% from last year’s Prime Day sale held in July, according to Adobe.