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As seen in: Adweek
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Articles

How the LA Clippers’ New Halo Board Is Transforming the Fan Experience

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By Ben Casey, Spinifex Group
| Adweek Verified
Every great sports team chases the same thing: victory. Owners invest billions to build dynasties. Athletes dedicate their lives to the pursuit of greatness. Front offices, back offices—every single person in the organization wakes up with one mission: win. Winning takes relentless effort—talent, grit, discipline. But what if there was another force at play? A new muscle that teams could flex to find a competitive edge?
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Ben Casey, CEO, Spinifex Group

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By Ben Casey, Spinifex Group
| Adweek Verified
Brands looking to score big can learn from the Clippers by prioritizing the fan experience.
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