Stacy Landreth Grau on Muck Rack

Stacy Landreth Grau

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Articles

Does consumer scepticism negate the effects of visceral cues in weight loss advertising?

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By Clinton Amos, Stacy Landreth Grau
| WARC
Does consumer scepticism negate the effects of visceral cues in weight loss advertising? Clinton Amos and Stacy Landreth Grau The theory of visceral influences posits that certain drive states are commonly associated with impulsive behaviour, and that cues that maximise a reward’s temporal and hedonic appeal can even persuade wary consumers. Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
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