Celebrating Super Human Customer Service#122 in the Green Goldfish Project – ZapposExecutives pick a “hero” each month and award them with a cape, parade, covered parking spot for a month, a $150 Zappos gift card, and a cape. VIDEOToday’s Lagniappe (a little something extra thrown in for good measure) – Here’s an Inside Zappos parody on the Hero Award:VIDEOThe Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees.
#51 in the Green Goldfish Project – Walgreen’sWalgreen’s embraces those with disabilities. Equality is at the core of Walgreen’s hiring policy. More than just serving the shareholders, it’s about serving each other and the community. Here’s a YouTube video on Walgreen’s CT distribution facility:VIDEO The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees.
Sorry Dorothy, your brand is no longer what you say it is. It’s now what your customers say it is. Companies can no longer hide behind big marketing campaigns. Words and marketing speak by Madison Avenue can no longer mask mediocre products. Today’s customer is an educated and empowered consumer. And your competition is now only a click, tap or swipe away. Forget about chasing and catering to the prospect. I believe the answer lies within taking care of customers first.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".