If you are celebrating something at Disney, there’s a good chance they have a button for it. Even if they don’t have the exact one, you can opt for the generic, “I’m Celebrating _________” and just fill in the blank. Buttons are handed out at the hotels, ticket booths and on Main Street USA. Of course, if its the day of your birthday you get treated with more than a button.
The tenets of being cost conscious and focused on service excellence seem to be in direct contradiction. After all, investing in providing a strong customer experience comes at a cost to the bottom-line. Likewise, a hyper-focus on efficiency and cost-cutting can hamper the overall experience. Is it possible to have your cake and eat it too with service and efficiency? According to Jochen Wirtz of NUS and Valerie Zeithaml of UNC, the answer is a resounding YES .
Employee Engagement is the key driver of customer experience according to BP3 Founder and Chairman Lance Gibbs. Gibbs is the author of the new book, Not My Circus, Not My Monkeys. I recently had the opportunity to catch up with Lance and he made the case for employee engagement. First we discussed the title of the book. It is a Polish saying that means "not my problem." It speaks to a lack of engagement.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".