Ste Grainer

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX).

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few guides for the perplexed.

by Ste Grainer on July 27, 2019 UXcellence » Articles » Career Education Hustle. Grind. Get things done. Move fast and break things. Modern productivity is all about efficiency and eking every last ounce of work from each moment of our day. It’s not unusual to hear stories of people who regularly work fifty, sixty, or even more hours per week. Heck, maybe that’s the situation you’re in.