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Stefan Grundhoff on Muck Rack

Stefan Grundhoff

Verified
(He/Him)
Munich
Covers:  Automotive, Mobility, Economics,
Journalist / Consultant, Kommunikator, Krisenkommunikation, Litigation PR, Medienstratege, Medien- und Autoexperte, Inhaber press-inform media

Interview

What was your first job as a journalist?

Westfälische Rundschau / WAZ in Dortmund

Have you ever used a typewriter?

sure

How is social media changing news?

Social media are the changing news. On the long term social media will be more or less everything in news.

Who's your favorite fictional journalist?

None

What does it mean to be a journalist?

earn money

What's the funniest news-related #hashtag you've seen?

too many to mention

How do you prefer to be pitched on stories?

my mail

What tools and software do you use to do your job?

lots of them - too boring to mention

What's your favorite social network?

x

Who do you wish followed you?

automotive enthusiasts

Why did you become a journalist?

Information is everything

Did you work for your high school newspaper? If so, what did you do there?

No

What story are you most proud of writing or working on?

none

What advice can you offer to aspiring journalists?

don't take it too serious

When's the best time to pitch you?

early morning

What's the best pitch you ever got?

that's mote than secret

What's the worst pitch you ever got?

to many to mention

What's your favorite drink?

Arnold Palmer

When you're not at a computer, where are you most likely to be?

human

Aside from your own, what's your favorite publication to read?

economic magazines

What's the most common misperception about your beat?

I don't know

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