The Bild newspaper (or Bild-Zeitung, literally Picture Newspaper; pronounced [ˈbɪlt]) is a German tabloid published by Axel Springer AG.
The paper is published from Monday to Saturday; on Sundays, its sister paper Bild am Sonntag ("Picture on the Sunday") is published instead, which has a different style and its own editors. Bild is tabloid in style but broadsheet in size. It is the best-selling non-Asian newspaper and has the sixth-largest circulation worldwide.
Bild has been described as "notorious for its mix of gossip, inflammatory language, and sensationalism" and as having a huge influence on German politicians. Its nearest English-language stylistic and journalistic equivalent is often considered to be the British national newspaper The Sun, the second highest selling European tabloid newspaper, with which it shares a degree of rivalry. Source